Malaysia's MATRADE Focuses On Capturing B2B, G2G Opportunities At World Expo 2020

KUALA LUMPUR, Nov 9 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) is focusing on bringing together businesses to capture business-to-business (B2B) opportunities in the halal industry as well as seeking government-to-government (G2G) cooperation during the World Expo 2020 in Dubai, United Arab Emirates (UAE). In a statement Tuesday, deputy chief executive officer Sharimahton Mat Saleh said other countries are also looking to collaborate with Malaysia in order to strengthen the global halal ecosystem as the global halal industry presented a huge opportunity with the market now valued at US$3.1 trillion. “Malaysia remained a major global leader in the halal economy, sustaining its top position in the Global Islamic Economic Indicators (GIEI) for eight consecutive years. “This is a promising indicator of recovery for Malaysia’s halal export performance, in line with the country’s outstanding trade performance that we have seen in the first nine months of 2021,” she said. Sharimahton will lead the Malaysian trade delegation comprising of halal food and beverages suppliers, logistics as well as information and communications technology (ICT) service providers to Dubai in conjunction with the Expo 2020 from November 14 to 20 this year. She said Malaysia is collaborating with the UAE to share knowledge, capacity-building and business matching to create a vibrant and sustainable business landscape for the Muslim-friendly consumer segment using Dubai’s extensive regional trade network. “Cooperative competition will eventually benefit us but most importantly, we have to find ways to work together and achieve mutual recognition to develop more business opportunities,” she said. She also said that the world has recognised the halal industry as the new engine of economic growth as the sector is not limited to food and beverages only but included cosmetics, personal care, pharmaceuticals and services such as logistics and e-commerce ecosystem. As the national trade promotion organisation of Malaysia, MATRADE is leading the Export Acceleration Mission (EAM) on Halal Digital Ecosystem Ecosystem to Dubai at the World Expo 2020 to drive the momentum and visibility of Malaysia’s halal products and services to reach global consumers in tandem with the positive direction of the global economy as it bounces back from the pandemic. -- BERNAMA