Aloft Hotels To Celebrate 100th Hotel Opening With Music Festival

KUALA LUMPUR, Oct 27 (Bernama) -- To celebrate its 100th hotel opening early next year, Aloft Hotels has launched the "100 days of Music", a global music initiative featuring performances by 100 artists at 100 Aloft hotels worldwide, over the next 100 days. In a statement, Aloft Hotels said the ongoing music programming allowed the hotels' guests to share in its passion for discovering incredible emerging talent. "That is why in celebration of our 100th hotel, we knew we had to put on a show and not just any show, but one that spans every single Aloft hotel, connecting guests and locals around the world through the power of music," said Global Brand Leader, Starwood's Specialty Select Brands Brian McGuinness. Starwood Hotels and Resorts is one of the largest hotel companies. It owns, operates, franchises and manage hotels under its nine owned brands such as Aloft, Westin, Sheraton, The Luxury Collection and W Hotel. An updated list of all 100 Days of Music performances can be found at www.LiveAtAloftHotels.com. -- BERNAMA