Maybank Expands Mobila Banking App to Cambodia

KUALA LUMPUR, July 4 (Bernama) -- Malayan Banking Bhd (Maybank) has expanded its mobile banking application (app) to Cambodia, making it the first bank in the kingdom to offer an app with augmented reality and Quick Response (QR) Code Reader. In a statement Monday, Maybank Group Head of Community Financial Services, Lim Hong Tat, said the mobile app was aimed at strengthening its digital banking presence in the country. "It reinforces our commitment of putting our customers' preference first and transforming to deliver next-generation of customer experience. "It also reaffirms the bank's determination to build its digital banking presence and meet the fast-evolving demands of customers, especially the younger generation," he said. Lim said with the launch of the one-of-its-kind mobile banking app in Cambodia, customers would enjoy enhanced customer experience and greater speed when undertaking banking transactions over their mobile phones. He said the usage of mobile phones in the country has been growing significantly in Cambodia during the last few years, with close to 24.2 million mobile connections in January 2016 spanning over 15 million population. The augmented reality branch locator tool not only allowed customers to scan their surroundings and follow onscreen directions, but also enabled them to detect nearby automated teller machines and promotions exclusive to the Maybank customers. The in-app QR Code Reader as well as loan calculator are available for public use, even if they were not yet a Maybank customer, he said. -- BERNAMA