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Tue, 11/29/2016 - 00:40
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Japan Starts Discussions on Promoting Movies Overseas

Tokyo, Nov. 28 (Jiji Press)--The Japanese government on Monday started discussions on ways to promote Japanese movies overseas and nurture the domestic film industry as a key driver for exports. The discussions were in response to the popularity overseas of Japanese movies "Shin Godzilla" and "Kimi no Na ha" (Your Name). Experts including executives from major Japanese studios Shochiku Co. <9601> and Toei Co. <9605> joined the discussions. The government plans to hold such a meeting every three months to hear requests from the industry and discuss specific support measures. "Introducing attractive movies overseas will not just facilitate Abenomics but will also stimulate cultural exchanges between nations," Deputy Chief Cabinet Secretary Koichi Hagiuda said in Monday's meeting, referring to Prime Minister Shinzo Abe's economic policy. According to the Foreign Ministry, Japan had some 200 billion yen in annual box-office revenues for the last few years, compared with over one trillion yen in North America and about 800 billion yen in China. China sees 11 Japanese movies distributed this year, including Kimi no Na ha to be released in December. The Japanese government aims to accelerate bilateral cooperation on movies with China, including personnel exchanges and joint productions, as next year marks the 45th anniversary of the normalization of diplomatic relations between the two countries. END