UPI Korea Chooses Branded Mini-Games To Promote 'Pixels'

KUALA LUMPUR, July 9 (Bernama) -- Universal Pictures International (UPI) Korea has chosen Branded Mini-Games produced by M-BIZ Global as its strategic partner to promote their movie, Pixels, in Korea. Using the Branded Mini-Games platform, UPI Korea will employ the customised, signature mini game to create interest and hype in the marketing and promotions for the Hollywood movie. M-BIZ Global Head of Business Massoud Loodin said it was a milestone for the mini-game as it validates the power and success of Advergames in brand building, marketing and promotions. "This is a perfect fit as Advergames are an ideal platform to promote movies, particularly one based on video games," he said in a statement here Thursday. He said the Branded Mini-Games platform was the ideal channel for UPI to promote the movie through engaging and interacting with consumers by incorporating elements of the storyline with classic arcade games, educating and reminding viewers of their childhood and younger days. The mini-games were made available on the Sony Pictures Korea Facebook page from June 22 to July 19. Pixels is a story about aliens intercepting video feeds of classic arcade games from earth and misinterpret them as a declaration of war, leading to an invasion of earth using these arcade games as models. It's a film by Sony Pictures and released by UPI in South Korea, starring Hollywood stars including Adam Sandler, Kevin James and Peter Dinklage. --BERNAMA