FINAS Brings National Creative Content To Singapore's ATF

SINGAPORE, Dec 8 (Bernama) -- The National Film Development Corporation Malaysia (FINAS) continues to strengthen its international marketing mission for national creative content through Asia Television Forum & Market (ATF) which is being held for three days beginning Wednesday, at Marina Bay Sands, Singapore. FINAS is an agency under the Ministry of Communications and Multimedia, Malaysia (KKMM). ATF, a global creative content market which is notable in the Asian region, has attracted the participation of 50 countries involving 6,000 investors, broadcasters, corporations and global content providers in this year's event. A total of 21 Malaysian production companies are offering over 1,000 quality creative content through a variety of sectors such as film, animation, TV series, documentaries, digital application and new media under the Malaysian Pavilion umbrella. Delegation head, Mohd Khusairi Abdul Talib, who is also FINAS chairman said the agency's strategic role to increase export trade and investment of local creative content at international level such as ATF, was in line with the government's Economic Transformation Programme. "Malaysian publishers' creative works have the potential to be in the limelight as a global standard content hub," he said in a statement here. Mohd Khusairi was on hand to receive Minister of State, Singapore's Ministry of Information and Communications, Chee Hong Tat when he visited the Malaysian Pavilion on Wednesday. With regards to export trade mission at international level, he said FINAS' role and transformation was on the right track of being recognised as a reputable fast growing film and content organisation at world level. "FINAS through the International Commercial team plays an important role as mission leader and facilitator for Malaysian companies in targeting US$54.13 million (RM240 million) in content exports this year, through joint production, sales and product licensing through continuous participation in marketing and international trade programmes including at this ATF," he said. In this year's edition of the ATF, FINAS had also provided a strategic B2B platform for business networking between Malaysian and Chinese companies apart from holding strategic discussions with participating countries such as Singapore, Taiwan, Japan, Canada, USA and Australia. Additionally through FINAS mutual cooperation with Creative Content Association Malaysia (CCAM) a total of five projects were selected to represent Malaysia as this year's country of focus namely, 'Sama Laut','Terbalik', 'The Flying Tigers', 'The Wave' and 'Devoted' for the Southeast Asia Financing Project (SAFF). SAFF is a direct platform for people in the industry to communicate with investors, broadcasters, sales agents and foreign production partners for new projects. --BERNAMA