Ipsos Eyes Capacity Boost In Asia-Pacific

KUALA LUMPUR, Feb 3 (Bernama) -- Leading global market research company, Ipsos Pte Ltd, aims to bolster its capabilities in the Asia-Pacific with the launch of Ipsos Public Affairs in Malaysia and Singapore. In a statement Thursday, Chief Executive Officer, Darrel Bricker, said the company was delighted to expand its Public Affairs offers in Singapore and Malaysia. Ipsos, founded in France in 1975, is controlled and managed by research professionals. Ipsos Public Affairs teams around the world conducted research on public policy issues and on the attitudes and behaviours of citizens and consumers, Bricker said. "An official Public Affairs unit will see the local teams leveraging on the power of Public Affairs’ expertise globally, giving existing and new clients access to the knowledge of experts worldwide in social, reputation and international and trends research," said Bricker. The Ipsos Public Affairs practice in Malaysia and Singapore is fully connected to and leverages on the Ipsos’ Public Affairs global network of professionals for excellence in delivering of its solutions and continued innovation. -- BERNAMA