GEA Launches 'Entertainment Paths' Project to Support Entrepreneurs in the Sector
Riyadh, July 22, 2025, SPA -- The General Entertainment Authority (GEA) today launched the "Entertainment Paths" project, a unique initiative aimed at supporting and empowering entrepreneurs in the entertainment and related business sectors. The initiative provides a comprehensive digital platform that enables emerging and existing business owners to communicate directly with a select group of experts and specialists across various fields.
This step falls within the framework of GEA’s ongoing efforts to develop the entrepreneurial environment in the Kingdom of Saudi Arabia and achieve the goals of Saudi Vision 2030, specifically those related to the development of the entertainment sector.
"Entertainment Paths" is an interactive electronic platform that brings together individuals, companies, and experts in a single digital space. Beneficiaries can register and book mentoring sessions with specialized mentors in fields such as event management, entertainment facility operations, live show marketing, talent development, crowd management, licensing regulation, and ticket sales. The platform also enables users to ask questions and receive accurate answers regarding sector legislation and regulations.
The initiative aims to enhance entrepreneurs’ chances of success by providing professional guidance based on global best practices. This contributes to increasing the number of entertainment facilities in the local market, improving operational efficiency, and promoting the growth and sustainability of entertainment projects.
GEA is offering this service completely free of charge to all beneficiaries—both individuals and businesses—without any preconditions, ensuring open and equitable access for all.
Services are available through the platform’s official website, https://mentorship.gea.gov.sa, and include remote online sessions as well as in-person events. These formats enhance opportunities for professional networking and direct engagement between entrepreneurs and sector experts.
Key benefits of the initiative include access to highly experienced mentors, consultations across business-supporting sectors, improved understanding of regulatory frameworks, and targeted support for overcoming challenges and expanding entrepreneurial activity.
The "Entertainment Paths" project is the latest in a series of initiatives launched by GEA to enrich the business environment and develop national competencies in the sector. It reflects GEA’s commitment to providing innovative, practical solutions that contribute to building a more diverse and sustainable entertainment landscape.
-- SPA
