MALAYSIAN-MADE DEVICE AROUSES INTEREST OF TRADE VISITORS

By Muin Abdul Majid

DUBAI, Feb 4 (Bernama) -- A Malaysian-made disposable circumcision device
piqued the interest of visitors at the recently-concluded Arab Health 2010
exhibition here.

Judging from the favourable response, Machu Picchu Medicare Sdn Bhd
Marketing Manager Arifabillah Idris had good reason to be excited about the
prospects of marketing the product in the Middle East region.

He described his company's participation in the show under the umbrella of
the Malaysia External Trade Development Corporation as an eye opener.

"This is the first time that we've come to this part of the world. The
device is being marketed so far in Indonesia, Australia and Sweden," he told
Bernama.

Arifabillah said he received inquiries from several parties, many keen on
becoming distributors of the product in the region.

"We got inquiries from places like Saudi Arabia, Jordan, Oman, Yemen and
Pakistan, among others. There's also a request for us to present the product
at an event in Saudi Arabia," he said.

"I'm very excited about this market. I brought with me quite a lot of
samples but I've none left," he said of the product first introduced in 2005.

He explained that among the advantages of the item was that it would take
lesser time for doctors to perform circumcision on patients but faster time to
heal compared to conventional methods.

"The beauty of the product is that patients could straight away put on
their trousers, for example, after undergoing the procedure if they so wish.

"There's less bleeding and minimal do's and don'ts. But some people may opt
to be more conventional in dealing with the recuperation process," he said.

Available in several sizes, the device is backed by research and development
conducted by Universiti Malaya.

Arifabillah said his Kuala Lumpur-based company shipped around 10,000
disposable circumcision devices per month.

-- BERNAMA