Samsung eyes USD 3bn sales in 2010 from India

New Delhi, Feb 9 (PTI) Korean consumer durables major
Samsung on Tuesday said it is aiming over USD 3 billion
(around Rs 14,000 crore) revenue in 2010 from India that would
help it topple compatriot LG from the top slot in the country.
In 2009, Samsung had clocked sales of USD 2.2 billion (Rs
10,200 crore) sales in India and is expecting it to grow by 40
per cent over this calendar year.
"Last year, we had sales of over 2.2 billion dollars and
in the current year, we are expecting turnover of more than
three billion dollars with 40 per cent growth," Samsung India
Dy Managing Director Ravinder Zutshi said here.
If Samsung is able to achieve a growth of 40 per cent in
the current year, it would become the 'number one electronic
company in the country', Zutshi claimed.
Interestingly, LG is the leading player in the consumer
durables market in India with a turnover of around 13,000
crore in 2009 and is targeting a turnover of Rs 19,000 crore
in 2010.
Samsung today rolled out a new, 'S' series
air-conditioners (AC) in the domestic market, which doesn't
require stabilizers in case voltage fluctuations.
The company said its new AC manufacturing unit at Noida
with a capacity of 0.6 million will start production this week
while its second AC facility has already started
manufacturing.
"With the addition of new manufacturing line, the total
AC capacity of the company has gone up to 1.2 million units,"
Zutshi said.

Last year, the total sales of ACs were at five lakh units
and with the commissioning of additional capacities, the
company is targeting a 100 per cent growth in its AC sales at
over a million units.
"Last year, ACs contributed around 8-9 per cent to the
total turnover of the company and this year, with 100 per cent
growth, we are expecting the segment to contribute around 15
per cent to the total sales of the company," Zutshi said.
Asked about investments he said, last year the total
investments in promotional activities were around 3-4 per cent
and this year also it would remain at the same level. PTI DSH
AHM