ID :
108320
Wed, 02/24/2010 - 12:39
Auther :
Shortlink :
https://oananews.org//node/108320
The shortlink copeid
SINGAPORE MAINSTREAM MEDIA A TRUSTED NEWS SOURCE
By Zakaria Abdul Wahab
SINGAPORE, Feb 24 (Bernama) -- The readership of Singapore's newspapers
remained strong despite the multitude of news sources on the internet.
Acting Minister for Information, Communications and the Arts Lui Tuck Yew
said
there were many reasons why this was so, and one key reason was that the
mainstream media in Singapore had continued to remain a trusted
news source.
"The mainstream media is accurate, timely and balanced in their reporting,"
he
said in a written reply to questions raised in the ongoing Parliament sitting.
The minister quoted a media survey conducted by Nielsen between July 2008
and
June 2009, that 75 per cent of those surveyed, selected newspapers as their
preferred source of news.
Another recent survey conducted by the US-based public relations firm,
Edelman,
also revealed that 68 per cent of the respondents in Singapore found newspapers
to be the most trusted source of information.
Lui said this was significantly higher than the international average of
only 34 per cent which trusted newspapers as a credible source of information.
Saying the readership of Singapore local dailies, both offline and online,
was healthy, the minister said readership of the newspapers had gone up by five
per cent between 2008 and 2009, while that for online versions had increased
by 45 per cent during the same period.
He also said that with the fast-changing media landscape and the more recent
economic crisis, Singapore's mainstream media companies were quick to adapt to
the situation.
As commercially-driven companies, they had to be innovative and exploit new
business opportunities to remain viable, he added.
Lui said the Singapore Press Holdings was quick to launch online versions of
The Straits Times, Business Times and Lianhe Zaobao, while MediaCorp also had
an online version of TODAY newspaper.
The minister also said, with more Singaporeans, particularly those in the
younger age groups turning to multiple sources for information, it was important
for the government to take a holistic approach and leverage on both the
mainstream media and online media to reach out to them.
-- BERNAMA
SINGAPORE, Feb 24 (Bernama) -- The readership of Singapore's newspapers
remained strong despite the multitude of news sources on the internet.
Acting Minister for Information, Communications and the Arts Lui Tuck Yew
said
there were many reasons why this was so, and one key reason was that the
mainstream media in Singapore had continued to remain a trusted
news source.
"The mainstream media is accurate, timely and balanced in their reporting,"
he
said in a written reply to questions raised in the ongoing Parliament sitting.
The minister quoted a media survey conducted by Nielsen between July 2008
and
June 2009, that 75 per cent of those surveyed, selected newspapers as their
preferred source of news.
Another recent survey conducted by the US-based public relations firm,
Edelman,
also revealed that 68 per cent of the respondents in Singapore found newspapers
to be the most trusted source of information.
Lui said this was significantly higher than the international average of
only 34 per cent which trusted newspapers as a credible source of information.
Saying the readership of Singapore local dailies, both offline and online,
was healthy, the minister said readership of the newspapers had gone up by five
per cent between 2008 and 2009, while that for online versions had increased
by 45 per cent during the same period.
He also said that with the fast-changing media landscape and the more recent
economic crisis, Singapore's mainstream media companies were quick to adapt to
the situation.
As commercially-driven companies, they had to be innovative and exploit new
business opportunities to remain viable, he added.
Lui said the Singapore Press Holdings was quick to launch online versions of
The Straits Times, Business Times and Lianhe Zaobao, while MediaCorp also had
an online version of TODAY newspaper.
The minister also said, with more Singaporeans, particularly those in the
younger age groups turning to multiple sources for information, it was important
for the government to take a holistic approach and leverage on both the
mainstream media and online media to reach out to them.
-- BERNAMA
