ID :
154550
Thu, 12/23/2010 - 15:13
Auther :
Shortlink :
https://oananews.org//node/154550
The shortlink copeid
CONSUMERS IN ASIA BACK IN THE MOOD TO SHOP
KUALA LUMPUR, Dec 23 (Bernama) -- Consumers in the region have resumed
purchasing household appliances with great enthusiasm, propelling the small
domestic appliances (SDA) industry to grow at a double-digit rate of 22 per cent
in value in the first 10 months of the year.
GfK Asia's retail tracking of SDA said over 21 million units and US$1.13
billion worth of food preparation appliances, irons, rice cookers and vacumm
cleaners were sold in the last 10 months.
"All the markets registered value and unit growths of up to 32 and 14
per cent, respectively," said GfK Asia, which tracks SDA in Singapore, Malaysia,
Thailand, Indonesia, Taiwan, Hong Kong, Vietnam and South Korea.
Consumers in the region held back from purchasing household appliances
during the economic downturn two years ago.
GfK said if 2009 sales pattern were any indication, markets like Hong Kong,
Singapore, Malaysia and Thailand are expected to perform exceptionally well over
the Christmas period, while in Taiwan, Korea and Vietnam, sales spike would be
more evident at the beginning of the year due to the Chinese New Year season.
"Singapore and South Korea are the top two performing markets in 2010.
"The SDA industry in these two countries grew significantly by 32 and 27 per
cent in value, respectively.
"However, if we look at unit growth, it was the Vietnamese and Thai
consumers who purchased 14 and 12 per cent more units of such domestic
appliances in the last ten months compared with the same time period last year,"
said Regional Account Director for Home Appliances at GfK Asia Pte Ltd Jasmine
Lim in a statement today.
According to GfK Asia, the product category of food preparation appliance,
iron, rice cooker and vacuum cleaner, tracked in the survey, recorded positive
growth in their average unit price, a sign that consumers were trading up to
better models and brands.
"In developed nations such as South Korea and Singapore, the average price
of appliances have gone up by over 20 per cent, indicating that consumers' were
buying more expensive and sophisticated products," said Lim.
She said an emerging trend now in South Korea was the increasing popularity
of online purchasing of small household appliances.
"There has been a steady increase in Internet sales over the past three
years and this mode of transaction currently accounted for nine per cent of
total sales for this market," she said.
Findings revealed that the vacuum cleaner category recorded the largest
proportion of sales via the Internet in South Korea, registering 12 per
cent value share and 10 per cent unit share, and this figure is likely to
increase further.
-- BERNAMA
purchasing household appliances with great enthusiasm, propelling the small
domestic appliances (SDA) industry to grow at a double-digit rate of 22 per cent
in value in the first 10 months of the year.
GfK Asia's retail tracking of SDA said over 21 million units and US$1.13
billion worth of food preparation appliances, irons, rice cookers and vacumm
cleaners were sold in the last 10 months.
"All the markets registered value and unit growths of up to 32 and 14
per cent, respectively," said GfK Asia, which tracks SDA in Singapore, Malaysia,
Thailand, Indonesia, Taiwan, Hong Kong, Vietnam and South Korea.
Consumers in the region held back from purchasing household appliances
during the economic downturn two years ago.
GfK said if 2009 sales pattern were any indication, markets like Hong Kong,
Singapore, Malaysia and Thailand are expected to perform exceptionally well over
the Christmas period, while in Taiwan, Korea and Vietnam, sales spike would be
more evident at the beginning of the year due to the Chinese New Year season.
"Singapore and South Korea are the top two performing markets in 2010.
"The SDA industry in these two countries grew significantly by 32 and 27 per
cent in value, respectively.
"However, if we look at unit growth, it was the Vietnamese and Thai
consumers who purchased 14 and 12 per cent more units of such domestic
appliances in the last ten months compared with the same time period last year,"
said Regional Account Director for Home Appliances at GfK Asia Pte Ltd Jasmine
Lim in a statement today.
According to GfK Asia, the product category of food preparation appliance,
iron, rice cooker and vacuum cleaner, tracked in the survey, recorded positive
growth in their average unit price, a sign that consumers were trading up to
better models and brands.
"In developed nations such as South Korea and Singapore, the average price
of appliances have gone up by over 20 per cent, indicating that consumers' were
buying more expensive and sophisticated products," said Lim.
She said an emerging trend now in South Korea was the increasing popularity
of online purchasing of small household appliances.
"There has been a steady increase in Internet sales over the past three
years and this mode of transaction currently accounted for nine per cent of
total sales for this market," she said.
Findings revealed that the vacuum cleaner category recorded the largest
proportion of sales via the Internet in South Korea, registering 12 per
cent value share and 10 per cent unit share, and this figure is likely to
increase further.
-- BERNAMA
