SINGAPORE ONLINE CONSULTING FIRM TO EXPAND INTO MALAYSIA

By Zakaria Abdul Wahab

SINGAPORE, Jan 18 (Bernama) -- An online Singapore consulting firm,
clickTRUE Pte Ltd, that helps brand owners strategise, design and build
captivating experiences for the Web, plans to expand more aggressively into Malaysia
this year.

Currently, the company has major clients in Malaysia, including Nestle, Digi and
Toshiba and is looking into setting up a permanent office in the country to
service its clients better.

The move by clickTRUE followed its successful completion of a strategic
management buy out deal from its parent company Singapore Press Holdings (SPH),
the company announced Tuesday.

clickTRUE is now a wholly-owned subsidiary of Kyosei Ventures, a local
investment holding company, in which SPH holds a 22.5 per cent equity.

The management buyout will provide clickTRUE with the ability and
flexibility to further develop its existing business areas and to expand its
business into other parts of Southeast Asia, the company said.

"We felt it was a good time to take the company to new heights and
this management buyout represents the next step in our plan towards a more ambitious
growth strategy to expand our business in the region and realise the potential of
clickTRUE in the digital business," said its Chief Executive Officer, Jackie Lee.

clickTRUE, which specialises in search and conversion strategies, offers both
technology and online marketing services that includes digital consultancy,
search engine marketing, search engine optimisation, social media marketing, web
analytics consultancy and conversion rate optimisation.

It is also the first company in Southeast Asia to receive the Google Analytics
Authorised Consultant, and is now the first in the region to be accredited with
both the Google AdWords Certified Partner and Google Analytics Certified Partner
status.

Today, clickTRUE has a growing clientele comprising both SMEs and Fortune 500
companies, with a significant pool of clients in the Asia-Pacific region.
-- BERNAMA