MALAYSIA AIRLINES WINS THE TRAVEL MERCHANT OF THE YEAR AWARD

KUALA LUMPUR, Feb 8 (Bernama) -- Malaysia Airlines won the "Travel
Merchant of the Year" award category at the recent MasterCard Hall of Fame
Marketing Awards 2010.

The event showcased the latest marketing trends in the credit card industry
across 14 markets in South Asia and South East Asia.

Malaysia Airlines Executive Vice President, Sales and Marketing,
Bernard Francis said the award demonstrates that the airline is constantly
engaging with various tools and techniques to provide value-added services to
customers.

"Our marketing practices are tailored to meet the customers demand
strategically yet effectively, creating a win-win situation.

"This definitely places us in good stead, as we move forward in this new
year," he said in a statement Tuesday.

The "Travel Merchant of the Year" category is open to merchants such as
airlines, car rental companies, travel related service providers that work with
financial institutions or directly with MasterCard to provide cardholders with
unique benefits.

This is the second consecutive year that MasterCard has organised the award
to honour the teams behind strategic, effective and innovate cards marketing
campaigns in the region.

-- BERNAMA