ID :
163637
Thu, 02/24/2011 - 06:34
Auther :
Shortlink :
https://oananews.org//node/163637
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MALAYSIA’S IT INDUSTRY TO MAKE A STRONG PITCH AT HANNOVER’S CEBIT SHOW
By Manik Mehta
FRANKFURT, Feb 24 (Bernama) -- In the past, it was something of an annual ritual to see mostly Japanese, South Koreans and Indians from the Asian continent at the CeBIT trade fairs, the world’s largest information technology fair that is held in Hannover each March.
However, over the years, the faces, though still Asian, are coming from other countries as well. You get to increasingly see more and more of them from the Asean region, particularly Malaysia, which is making a strong pitch at this year’s CeBIT that will run from March 1 to 5.
Inspired by the ratings given to it by A.T. Kearny, the management
consulting firm – Malaysia was rated as the world’s third most attractive offshoring destination, after India and China – Malaysia is keen to cash in on its image as a supplier of quality products whose better designs, innovative prowess and post-sales service are factors that far outweigh the low cost products and services provided by others.
Having learnt their lessons that low costs are not necessarily an advantage if the quality and service provided are not right, there has been a propensity amongst the major buyers of IT products and services to look at alternatives.
The broad consensus amongst buyers is that Malaysia is one such alternative.
The CeBIT fair will have a contingent of nine Malaysian exhibitors
representing a cross-section of the IT sector.
The Frankfurt office of the Malaysia External Trade Development Corporation (Matrade) is organising Malaysia’s participation at the CeBIT fair.
"We have already sent out invitations not only to German but also to European buyers so that Malaysian exhibitors have a large number of visitors at the CeBIT,” explained Sabri Ab. Rahman, the Frankfurt-based Malaysian Senior Trade Commissioner, in an interview with Bernama.
Some of the products and services Malaysian companies will be offering include RFID reader modules, HF Bluetooth RFID reader – BHR 300, product design and development specialising in smartcard and biometric technology, softwarequality assurance (SQA), software solutions for computer and notebooks, voice loggers, mobile phone recorders, OCM-based hardware products, SELECT-TV solutions and digital content creation for large format.
Malaysia’s 2010 exports of IT hardware products to Germany amounted to RM1.66 billion (US$0.52 billion), up from RM1.42 billion (US$0.46 billion) in 2009.
Malaysia’s IT exports to the European Union in 2010 amounted to RM10.30 billion (US$3.32 billion), up from RM8.47 billion (US$2.73 billion) in 2009.
"Malaysia is in a strategic location for business process outsourcing and IT consulting services. The country’s time zone is ideal for handling transactions for many countries, offering quality skills, excellent infrastructure and a multi-lingual workforce,” Sabri said.
Malaysia’s IT services have been offered to Saudi Arabia, United Arab Emirates (UAE), North Africa, Turkey, Indonesia, US, Australia and Japan.
While juggling with figures, Sabri also made references to some of the high-profiled IT contracts bagged by Malaysian companies in the past.
These include the Security Operation Centre with Benz International Tech Distribution FZ-LLC in Dubai, the electronic passport-issuing systems for Turkey, Islamic financing and credit management systems in North Africa, wireless solution software for seamless roaming network in Bahrain, integrated gate management system and flight information display system for the Boston-Logan International Airport.
Malaysia is also keen to participate as a "partner country" at the CeBIT show in the future.
Under the deal, a partner country will get to enjoy a variety of advantages, including special attention to the participating country’s industry.
FRANKFURT, Feb 24 (Bernama) -- In the past, it was something of an annual ritual to see mostly Japanese, South Koreans and Indians from the Asian continent at the CeBIT trade fairs, the world’s largest information technology fair that is held in Hannover each March.
However, over the years, the faces, though still Asian, are coming from other countries as well. You get to increasingly see more and more of them from the Asean region, particularly Malaysia, which is making a strong pitch at this year’s CeBIT that will run from March 1 to 5.
Inspired by the ratings given to it by A.T. Kearny, the management
consulting firm – Malaysia was rated as the world’s third most attractive offshoring destination, after India and China – Malaysia is keen to cash in on its image as a supplier of quality products whose better designs, innovative prowess and post-sales service are factors that far outweigh the low cost products and services provided by others.
Having learnt their lessons that low costs are not necessarily an advantage if the quality and service provided are not right, there has been a propensity amongst the major buyers of IT products and services to look at alternatives.
The broad consensus amongst buyers is that Malaysia is one such alternative.
The CeBIT fair will have a contingent of nine Malaysian exhibitors
representing a cross-section of the IT sector.
The Frankfurt office of the Malaysia External Trade Development Corporation (Matrade) is organising Malaysia’s participation at the CeBIT fair.
"We have already sent out invitations not only to German but also to European buyers so that Malaysian exhibitors have a large number of visitors at the CeBIT,” explained Sabri Ab. Rahman, the Frankfurt-based Malaysian Senior Trade Commissioner, in an interview with Bernama.
Some of the products and services Malaysian companies will be offering include RFID reader modules, HF Bluetooth RFID reader – BHR 300, product design and development specialising in smartcard and biometric technology, softwarequality assurance (SQA), software solutions for computer and notebooks, voice loggers, mobile phone recorders, OCM-based hardware products, SELECT-TV solutions and digital content creation for large format.
Malaysia’s 2010 exports of IT hardware products to Germany amounted to RM1.66 billion (US$0.52 billion), up from RM1.42 billion (US$0.46 billion) in 2009.
Malaysia’s IT exports to the European Union in 2010 amounted to RM10.30 billion (US$3.32 billion), up from RM8.47 billion (US$2.73 billion) in 2009.
"Malaysia is in a strategic location for business process outsourcing and IT consulting services. The country’s time zone is ideal for handling transactions for many countries, offering quality skills, excellent infrastructure and a multi-lingual workforce,” Sabri said.
Malaysia’s IT services have been offered to Saudi Arabia, United Arab Emirates (UAE), North Africa, Turkey, Indonesia, US, Australia and Japan.
While juggling with figures, Sabri also made references to some of the high-profiled IT contracts bagged by Malaysian companies in the past.
These include the Security Operation Centre with Benz International Tech Distribution FZ-LLC in Dubai, the electronic passport-issuing systems for Turkey, Islamic financing and credit management systems in North Africa, wireless solution software for seamless roaming network in Bahrain, integrated gate management system and flight information display system for the Boston-Logan International Airport.
Malaysia is also keen to participate as a "partner country" at the CeBIT show in the future.
Under the deal, a partner country will get to enjoy a variety of advantages, including special attention to the participating country’s industry.
