ID :
164655
Mon, 02/28/2011 - 10:58
Auther :
Shortlink :
https://oananews.org//node/164655
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A MALAYSIAN ENTREPRENEUR'S FOOD TOUR FOR TRAVELERS
By Ali Imran Mohd Noordin
KUALA LUMPUR, Feb 28 (Bernama) -- Checklist for a great vacation: a) good companion, b) uninterrupted travel arrangement, c) great place to stay, d)wonderful sceneries, e) warm hospitality of the locals, and most importantly f) GOOD FOOD!
Since 1960s travellers around the globe have been conscious on the food and beverage experience while on vacation.
Therefore, ‘Gastronomic Tourism’, ‘Culinary Tourism’, ‘Cuisine Tourism’ and ‘Food Tourism’ are among the terms used today in reference to those travelling to savour the myriad of cuisine available in different parts of the world.
And of course, many thanks to celebrity chefs, cookbooks and cooking programmes on TV and radio, that made this niche tourism market more alluring and lucrative.
A NON EXHAUSTIVE DEFINITION FOR TASTE
Travelling to faraway places is not exclusive anymore. Competition among airlines has made air travel cheap and opened wider geographical exploration opportunities for everyone.
As for the present day international traveller, eating is all about ‘where’, ‘why’ and ‘what’ makes it different.
A traveller to France would certainly take the opportunity to indulge in the authentic cuisines unique to the nation. The French lamb navarin (lamb stew), ratatouille (eggplant casserole with tomatoes, zucchini and onions), Moules Marinieres (mussels in wine sauce) would be part of the traveller's menu.
For a domestic traveller, for example, a trip to northern state of Penang is incomplete without savouring the tantalising ‘Nasi Kandar’ (rice viwth various curried dishes) or a trip to Kelantan is incomplete without savouring the mouth-watering `Nasi Kerabu' (rice with fish and vegetable salad).
Everyone craves for good food and they don't mind travelling great distance to please their palate.
FOOD HELP, ANYONE?
The Great Wall, Forbidden City and Terracotta Warriors in China are among interesting sights that has been attracting hundreds and thousands of Malaysians annually since 2007.
However, due to the huge landscape, different cultures and communication barrier a traveller may not know the best place to eat and the types of food available.
In situations like this a reliable food guide will be very helpful and no one’s help can be more precious than someone in the know.
Since 2007, Malaysian Adlyn Adam Teoh worked hard through her Beijing-based Hias Gourmet (HG) to tap the authentic food tourism market in China.
“There are food tours and cooking classes offered all over the world – especially for regions that are known for their cuisine such as Italy, France and Thailand, but there’s no one place to go for Chinese food in China,” she said.
REAL WALK FOR FOOD
Only those in the know can show you the best place to eat, and this is what HG is offering. HG’s ‘Food Walk’ programme promises a lifetime experience hunting top delicacies just the way the locals there do it.
Travellers will be taken to places where they could savour the best local food that suits their palate and making their visit a memorable one, gastronomically.
Among the cities covered by HG service are Beijing, Xi’an, Shanghai, Pingyao, Dali and Hangzhou. Should a client wish to go to other cities they may consult the HG team.
Other food-focused packages offered by HG are culinary holidays, cooking classes, and dining experiences.
A PEEK INTO CULTURES
Food variety is practically one of the best thumbprint of a civilisation. It indirectly narrates history, belief, and culture of the various communities.
Putting customer’s satisfaction first, HG is ready to cater travellers in China according to their budget and yes Halal food is one of its specialty.
“Food provides a peek into a culture, thus preserving and sharing culinary heritage is about preserving one’s own unique culture,” stated HG in its’ website.
ADLYN'S KEY TO SUCCESS
Adlyn who is of Malay and Chinese parentage admits that doing
business in China takes a lot of guts as things change rapidly as well as the challenging red tape processes.
“Stay focused on product improvement and variation,” she said on her ingredients for success.
PROMOTING GREENER CHINA THROUGH FOOD TRIPS
Operating in a country where pollution is an issue, HG realises that it has a role in preserving the environment.
“It is hard to be passionate about food, especially in a fragile land like China, without caring about the environment,” stated the company's website.
Thus HG made it a point to maintain active recycling program, stays away from disposable chopsticks and reduces paper waste as much as possible.
As for commuting around, HG staff either walk, cycle or use public
transport. HG, indirectly offers its staff a sustainable traveling method.
A GUIDE FOR MALAYSIANS BY A MALAYSIAN
HG capitalises on human appreciation towards food to perfect anyone’s day.
The company also ventured into various types of services ranging from heritage talks, team building and travel logistics. They can be contacted at www.hiasgourmet.com or info@hiasgourmet.com.
KUALA LUMPUR, Feb 28 (Bernama) -- Checklist for a great vacation: a) good companion, b) uninterrupted travel arrangement, c) great place to stay, d)wonderful sceneries, e) warm hospitality of the locals, and most importantly f) GOOD FOOD!
Since 1960s travellers around the globe have been conscious on the food and beverage experience while on vacation.
Therefore, ‘Gastronomic Tourism’, ‘Culinary Tourism’, ‘Cuisine Tourism’ and ‘Food Tourism’ are among the terms used today in reference to those travelling to savour the myriad of cuisine available in different parts of the world.
And of course, many thanks to celebrity chefs, cookbooks and cooking programmes on TV and radio, that made this niche tourism market more alluring and lucrative.
A NON EXHAUSTIVE DEFINITION FOR TASTE
Travelling to faraway places is not exclusive anymore. Competition among airlines has made air travel cheap and opened wider geographical exploration opportunities for everyone.
As for the present day international traveller, eating is all about ‘where’, ‘why’ and ‘what’ makes it different.
A traveller to France would certainly take the opportunity to indulge in the authentic cuisines unique to the nation. The French lamb navarin (lamb stew), ratatouille (eggplant casserole with tomatoes, zucchini and onions), Moules Marinieres (mussels in wine sauce) would be part of the traveller's menu.
For a domestic traveller, for example, a trip to northern state of Penang is incomplete without savouring the tantalising ‘Nasi Kandar’ (rice viwth various curried dishes) or a trip to Kelantan is incomplete without savouring the mouth-watering `Nasi Kerabu' (rice with fish and vegetable salad).
Everyone craves for good food and they don't mind travelling great distance to please their palate.
FOOD HELP, ANYONE?
The Great Wall, Forbidden City and Terracotta Warriors in China are among interesting sights that has been attracting hundreds and thousands of Malaysians annually since 2007.
However, due to the huge landscape, different cultures and communication barrier a traveller may not know the best place to eat and the types of food available.
In situations like this a reliable food guide will be very helpful and no one’s help can be more precious than someone in the know.
Since 2007, Malaysian Adlyn Adam Teoh worked hard through her Beijing-based Hias Gourmet (HG) to tap the authentic food tourism market in China.
“There are food tours and cooking classes offered all over the world – especially for regions that are known for their cuisine such as Italy, France and Thailand, but there’s no one place to go for Chinese food in China,” she said.
REAL WALK FOR FOOD
Only those in the know can show you the best place to eat, and this is what HG is offering. HG’s ‘Food Walk’ programme promises a lifetime experience hunting top delicacies just the way the locals there do it.
Travellers will be taken to places where they could savour the best local food that suits their palate and making their visit a memorable one, gastronomically.
Among the cities covered by HG service are Beijing, Xi’an, Shanghai, Pingyao, Dali and Hangzhou. Should a client wish to go to other cities they may consult the HG team.
Other food-focused packages offered by HG are culinary holidays, cooking classes, and dining experiences.
A PEEK INTO CULTURES
Food variety is practically one of the best thumbprint of a civilisation. It indirectly narrates history, belief, and culture of the various communities.
Putting customer’s satisfaction first, HG is ready to cater travellers in China according to their budget and yes Halal food is one of its specialty.
“Food provides a peek into a culture, thus preserving and sharing culinary heritage is about preserving one’s own unique culture,” stated HG in its’ website.
ADLYN'S KEY TO SUCCESS
Adlyn who is of Malay and Chinese parentage admits that doing
business in China takes a lot of guts as things change rapidly as well as the challenging red tape processes.
“Stay focused on product improvement and variation,” she said on her ingredients for success.
PROMOTING GREENER CHINA THROUGH FOOD TRIPS
Operating in a country where pollution is an issue, HG realises that it has a role in preserving the environment.
“It is hard to be passionate about food, especially in a fragile land like China, without caring about the environment,” stated the company's website.
Thus HG made it a point to maintain active recycling program, stays away from disposable chopsticks and reduces paper waste as much as possible.
As for commuting around, HG staff either walk, cycle or use public
transport. HG, indirectly offers its staff a sustainable traveling method.
A GUIDE FOR MALAYSIANS BY A MALAYSIAN
HG capitalises on human appreciation towards food to perfect anyone’s day.
The company also ventured into various types of services ranging from heritage talks, team building and travel logistics. They can be contacted at www.hiasgourmet.com or info@hiasgourmet.com.
