ID :
187949
Sun, 06/12/2011 - 07:27
Auther :
Shortlink :
https://oananews.org//node/187949
The shortlink copeid
S. Korean agency head shares secret to K-pop's success in Europe
PARIS, June 11 (Yonhap) -- The founder and chairman of South Korea's top entertainment agency explained the success of Korean pop to a large group of European music experts in Paris on Saturday, as the agency's top groups were in the city for a two-day concert.
Lee Soo-man, chairman of S.M. Entertainment, met with more than 70 composers and producers at a Paris hotel, and introduced a series of steps that led to the global success of K-pop.
"I believed that after the 1990s, which was dominated by IT (information technology), there would be a period for a more elaborate and complex CT (culture technology)," he said at the conference, speaking of a theory he created 14 years ago.
Lee said Korean popular culture, also known as the "Korean Wave" or "Hallyu," spread beyond its borders in three stages, starting with the export of Hallyu products. This was followed by collaboration with foreign firms, and the passing down of Korean CT to the local people to eventually create a localized Hallyu, he said.
Also at the conference was the American record producer Teddy Riley, who has worked with Michael Jackson and other top artists. He described K-pop as a type of "movement," not just a genre of music, in which people need to take part.
Later in the day, five of S.M. Entertainment's popular acts -- TVXQ, Girls' Generation, Super Junior, SHINee and f(x) -- put on a second show in the French capital in front of some 7,000 fans.
Their first show on Friday delighted their European fans at Le Zenith de Paris concert hall, as they sang a total of 44 songs for over three hours. It was their first concert in Europe.
About 100 teenage fans spent the night outside the concert hall on Thursday, while more than 1,000 people crowded outside the hall five hours prior to the start of the show. Even rain was not enough to drive away fans who stood waiting for the concert to start, singing Korean pop songs and dancing to their music.
S.M. initially scheduled only one show for Friday, but later added another show for Saturday after tickets for the first concert sold out in 15 minutes. Hundreds of French fans rallied in front of the Louvre Museum to demand an extra show.
(END)
Lee Soo-man, chairman of S.M. Entertainment, met with more than 70 composers and producers at a Paris hotel, and introduced a series of steps that led to the global success of K-pop.
"I believed that after the 1990s, which was dominated by IT (information technology), there would be a period for a more elaborate and complex CT (culture technology)," he said at the conference, speaking of a theory he created 14 years ago.
Lee said Korean popular culture, also known as the "Korean Wave" or "Hallyu," spread beyond its borders in three stages, starting with the export of Hallyu products. This was followed by collaboration with foreign firms, and the passing down of Korean CT to the local people to eventually create a localized Hallyu, he said.
Also at the conference was the American record producer Teddy Riley, who has worked with Michael Jackson and other top artists. He described K-pop as a type of "movement," not just a genre of music, in which people need to take part.
Later in the day, five of S.M. Entertainment's popular acts -- TVXQ, Girls' Generation, Super Junior, SHINee and f(x) -- put on a second show in the French capital in front of some 7,000 fans.
Their first show on Friday delighted their European fans at Le Zenith de Paris concert hall, as they sang a total of 44 songs for over three hours. It was their first concert in Europe.
About 100 teenage fans spent the night outside the concert hall on Thursday, while more than 1,000 people crowded outside the hall five hours prior to the start of the show. Even rain was not enough to drive away fans who stood waiting for the concert to start, singing Korean pop songs and dancing to their music.
S.M. initially scheduled only one show for Friday, but later added another show for Saturday after tickets for the first concert sold out in 15 minutes. Hundreds of French fans rallied in front of the Louvre Museum to demand an extra show.
(END)
