ID :
18799
Wed, 09/10/2008 - 14:36
Auther :
Shortlink :
https://oananews.org//node/18799
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Sharjah woos Scandinavian visitors
The Government of Sharjah yesterday held talks aimed at attracting more tourists and investors from the Scandinavian countries.
Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), met representatives of major Swedish public relations firm Anderson.
According to the report published in the daily Emirates Business, the aim of the move is to identify strategies and plans for the next phase of the authority's campaign to promote Sharjah in the world tourism market.
The emirate wishes to highlight its attractions among a wider global audience and attract a greater numbers of tourists, particularly from the Scandinavian countries, said Sheikh Sultan.
The authority is joining forces with major travel and tourism companies to increase the flow of Scandinavian tourists.
"It is vital that Scandinavian investors are introduced to the various opportunities available in Sharjah and that marketing plans be drawn up to highlight the business and leisure tourist attractions available in the emirate," said Sheikh Sultan.
"Following a visit by a delegation of SCTDA representatives to Sweden last March we signed an agreement with Anderson in a bid to strengthen our presence in that country.
"The latest meeting is a continuation of that agreement and our aim is to increase the number of Scandinavian visitors to our shores by between five and 10 per cent. Statistics show a steady annual increase in the number of Scandinavian tourists to Sharjah – a trend that we aim to maintain through continuous promotion of our various attractions to the Scandinavian market."
SCTDA Director-General Mohamed Ali Al Noman said: "Large numbers of Scandinavians travel to the Far East via Sharjah. We are looking to grab the opportunity to introduce the emirate as a business destination and leisure hub.
"May Travel Airline, for example, recorded approximately 486 stops at Sharjah International Airport between October 2007 and April 2008 en route to various destinations.
"We have developed new strategies aimed at opening fresh markets and increasing the number of tourists and investment coming into Sharjah through the establishment of representative offices in various countries around the world."
Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), met representatives of major Swedish public relations firm Anderson.
According to the report published in the daily Emirates Business, the aim of the move is to identify strategies and plans for the next phase of the authority's campaign to promote Sharjah in the world tourism market.
The emirate wishes to highlight its attractions among a wider global audience and attract a greater numbers of tourists, particularly from the Scandinavian countries, said Sheikh Sultan.
The authority is joining forces with major travel and tourism companies to increase the flow of Scandinavian tourists.
"It is vital that Scandinavian investors are introduced to the various opportunities available in Sharjah and that marketing plans be drawn up to highlight the business and leisure tourist attractions available in the emirate," said Sheikh Sultan.
"Following a visit by a delegation of SCTDA representatives to Sweden last March we signed an agreement with Anderson in a bid to strengthen our presence in that country.
"The latest meeting is a continuation of that agreement and our aim is to increase the number of Scandinavian visitors to our shores by between five and 10 per cent. Statistics show a steady annual increase in the number of Scandinavian tourists to Sharjah – a trend that we aim to maintain through continuous promotion of our various attractions to the Scandinavian market."
SCTDA Director-General Mohamed Ali Al Noman said: "Large numbers of Scandinavians travel to the Far East via Sharjah. We are looking to grab the opportunity to introduce the emirate as a business destination and leisure hub.
"May Travel Airline, for example, recorded approximately 486 stops at Sharjah International Airport between October 2007 and April 2008 en route to various destinations.
"We have developed new strategies aimed at opening fresh markets and increasing the number of tourists and investment coming into Sharjah through the establishment of representative offices in various countries around the world."
