ID :
188718
Wed, 06/15/2011 - 10:04
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Shortlink :
https://oananews.org//node/188718
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LG joins hands with Etisalat to sell more smart TVs in Mideast, Africa
By Lee Youkyung
SEOUL, June 15 (Yonhap) -- LG Electronics Inc., the world's second-largest TV maker, said Wednesday that it has signed an exclusive content supply agreement with Emirates Telecommunications Corp., a leading telecom carrier in the Middle East and Africa, to advance into the region's TV market.
Under the agreement, the telecom company, also known as Etisalat, will exclusively provide news, film, sports, music, entertainment and other shows for the buyers of LG's smart TVs, which can surf the Web and expand its functions through applications that could be downloaded from LG's application store, the Korean company said in a statement.
Etisalat, which has more than 200 million subscribers, offers fixed-line phone, mobile and wireless Internet and Internet Protocol television (IP TV) services in 18 countries in the Middle East and Africa. Its market share in the United Arab Emirates stands at 75 percent, LG said.
The agreement will also allow viewers to browse Etisalat's IP TV channels on LG's smart TVs without the use of a set-top box.
The Korean TV maker, which competes with its homegrown rival Samsung Electronics Co. and Japan-based Sony Corp. to woo smart TV customers, said the deal will boost its presence in the region.
LG plans to seek additional partnerships with content providers in the 18 countries where Etisalat operates, it added.
ylee@yna.co.kr
SEOUL, June 15 (Yonhap) -- LG Electronics Inc., the world's second-largest TV maker, said Wednesday that it has signed an exclusive content supply agreement with Emirates Telecommunications Corp., a leading telecom carrier in the Middle East and Africa, to advance into the region's TV market.
Under the agreement, the telecom company, also known as Etisalat, will exclusively provide news, film, sports, music, entertainment and other shows for the buyers of LG's smart TVs, which can surf the Web and expand its functions through applications that could be downloaded from LG's application store, the Korean company said in a statement.
Etisalat, which has more than 200 million subscribers, offers fixed-line phone, mobile and wireless Internet and Internet Protocol television (IP TV) services in 18 countries in the Middle East and Africa. Its market share in the United Arab Emirates stands at 75 percent, LG said.
The agreement will also allow viewers to browse Etisalat's IP TV channels on LG's smart TVs without the use of a set-top box.
The Korean TV maker, which competes with its homegrown rival Samsung Electronics Co. and Japan-based Sony Corp. to woo smart TV customers, said the deal will boost its presence in the region.
LG plans to seek additional partnerships with content providers in the 18 countries where Etisalat operates, it added.
ylee@yna.co.kr
