ID :
193791
Sat, 07/09/2011 - 07:20
Auther :
Shortlink :
https://oananews.org//node/193791
The shortlink copeid
ASEAN AUTO PLAYERS URGED TO IMPLEMENT 3R CONCEPT
KUALA LUMPUR, July 9 (Bernama) -- Asean automotive players have been urged
to implement the 3R (Reduce, Reuse, Recycle) and ELV (end-of-life) practices in
their business model, both in their production and supply chain, amid the
increasing demand from consumers for environmentally friendly and fuel efficient
vehicles.
Tabling the proposal, Malaysia Automotive Institute (MAI)'s Chief
Executive Officer, M. Madani Sahari, said this can be done through emulating the
Japanese automotive model that emphasized on the two concepts and
customising it according to Asean's definition and needs.
"I believe the trend or demand for more environmentally friendly and fuel
efficient vehicles are gradually hitting the Asean market and this will probably
continue over the next five to ten years," said Madani, who was one of the
panelist at the automotive panel dialogue, held on the sidelines of
the 4th Annual Dialogue of the Federation of Japanese Chamber of Commerce and
Industry in Asean (FJCCIA) here Friday.
In 2010, Malaysia recorded the highest total industry volume (TIV) of
605,000 cars, which saw significant awareness of environment with increase in
sales for fuel efficient and hybrid cars.
By implementing these two concepts, he said the region's automotive players
could also further capitalise their strength and leverage on each other's
capabilities especially towards realisation of the Asean Economic Community
(AEC) by 2015.
So far, there has been no aggressive movement by member countries to
actually adopt these concepts, he said.
Meanwhile, Japan Automobile Manufacturers Association (JAMA)'s Chief
Representative Asia Office, Shinichiro Oka, said Japan had the experience in
implementing 3R and ELV concepts.
They have been successful and Asean members can learn from them in
formulating the practices, he said.
Currently, JAMA members are present in 62 production facilities across Asean
countries that employ more than 90,000 workers, he added.
During the two-hour dialogue, about 50 players from the automotive
industry participated in the session.
to implement the 3R (Reduce, Reuse, Recycle) and ELV (end-of-life) practices in
their business model, both in their production and supply chain, amid the
increasing demand from consumers for environmentally friendly and fuel efficient
vehicles.
Tabling the proposal, Malaysia Automotive Institute (MAI)'s Chief
Executive Officer, M. Madani Sahari, said this can be done through emulating the
Japanese automotive model that emphasized on the two concepts and
customising it according to Asean's definition and needs.
"I believe the trend or demand for more environmentally friendly and fuel
efficient vehicles are gradually hitting the Asean market and this will probably
continue over the next five to ten years," said Madani, who was one of the
panelist at the automotive panel dialogue, held on the sidelines of
the 4th Annual Dialogue of the Federation of Japanese Chamber of Commerce and
Industry in Asean (FJCCIA) here Friday.
In 2010, Malaysia recorded the highest total industry volume (TIV) of
605,000 cars, which saw significant awareness of environment with increase in
sales for fuel efficient and hybrid cars.
By implementing these two concepts, he said the region's automotive players
could also further capitalise their strength and leverage on each other's
capabilities especially towards realisation of the Asean Economic Community
(AEC) by 2015.
So far, there has been no aggressive movement by member countries to
actually adopt these concepts, he said.
Meanwhile, Japan Automobile Manufacturers Association (JAMA)'s Chief
Representative Asia Office, Shinichiro Oka, said Japan had the experience in
implementing 3R and ELV concepts.
They have been successful and Asean members can learn from them in
formulating the practices, he said.
Currently, JAMA members are present in 62 production facilities across Asean
countries that employ more than 90,000 workers, he added.
During the two-hour dialogue, about 50 players from the automotive
industry participated in the session.
