ID :
196186
Thu, 07/21/2011 - 07:01
Auther :
Shortlink :
https://oananews.org//node/196186
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JAPAN, CHINA AND SAUDI ARABIA LEAD AFC CHAMPIONS LEAGUE TV AUDIENCE RATINGS
SINGAPORE, July 21 (Bernama) -- AFC Champions League audiences for the group and round of 16 stage matches are up 15 per cent to 155 million across Australia, China Indonesia, Japan, South Korea, Qatar, Saudi Arabia and the United Arab Emirates (UAE).
So far, 104 matches have been played this season.
According to Video Research, Japan emerged at the top of the ratings list with 69.85 million viewers, 45.2 percent of the total audience.
The matches were broadcast by TV Asahi on their BS and CS Asahi platforms. Japan also topped ratings for this year’s AFC Asian Cup 2011 at 43.2 percent of the total audience.
China, Saudi Arabia, Indonesia, the United Arab Emirates (UAE) and Korea followed as the next five highest rated markets.
"We have seen significant growth in television audiences and live
attendances for the AFC Champions League over the past five years and we expect this trend to continue," said Pierre Kakhia, President, West Asia, World Sport Group, the exclusive marketing and media partner of the AFC in a statement.
He said Asian fans were devoted supporters of their local club teams and as Asia’s top club competition, the AFC Champions League has a wide and passionate following across the region.
"We will continue to provide comprehensive “live” coverage throughout the Asia-Pacific region to ensure that fans don’t miss any of the action and excitement from the league," he added.
In China, nearly 62 million viewers, up 63 per cent from the previous year, watched the first and second round matches on state-owned broadcaster CCTV5 and provincial stations.
CCTV5 recorded an audience of 44.3 million, up 146 percent from 18 million last year. The average number of viewers per match grew from 324,889 to 426,138.
Among the markets surveyed, Indonesia recorded the largest audience growth with an increase of 203 per cent from 2010.
This was also the first time that television ratings for the AFC Champions League have been available in the Middle-East where 14.36 million viewers in Saudi Arabia, UAE and Qatar followed their clubs on Abu Dhabi Sports, Al Jazeera Sports, Al Kass, Dubai Sports and Saudi Arabia TV.
So far, 104 matches have been played this season.
According to Video Research, Japan emerged at the top of the ratings list with 69.85 million viewers, 45.2 percent of the total audience.
The matches were broadcast by TV Asahi on their BS and CS Asahi platforms. Japan also topped ratings for this year’s AFC Asian Cup 2011 at 43.2 percent of the total audience.
China, Saudi Arabia, Indonesia, the United Arab Emirates (UAE) and Korea followed as the next five highest rated markets.
"We have seen significant growth in television audiences and live
attendances for the AFC Champions League over the past five years and we expect this trend to continue," said Pierre Kakhia, President, West Asia, World Sport Group, the exclusive marketing and media partner of the AFC in a statement.
He said Asian fans were devoted supporters of their local club teams and as Asia’s top club competition, the AFC Champions League has a wide and passionate following across the region.
"We will continue to provide comprehensive “live” coverage throughout the Asia-Pacific region to ensure that fans don’t miss any of the action and excitement from the league," he added.
In China, nearly 62 million viewers, up 63 per cent from the previous year, watched the first and second round matches on state-owned broadcaster CCTV5 and provincial stations.
CCTV5 recorded an audience of 44.3 million, up 146 percent from 18 million last year. The average number of viewers per match grew from 324,889 to 426,138.
Among the markets surveyed, Indonesia recorded the largest audience growth with an increase of 203 per cent from 2010.
This was also the first time that television ratings for the AFC Champions League have been available in the Middle-East where 14.36 million viewers in Saudi Arabia, UAE and Qatar followed their clubs on Abu Dhabi Sports, Al Jazeera Sports, Al Kass, Dubai Sports and Saudi Arabia TV.
