BERNAMA WINS GOLD AWARD AT MPC'S CENTRAL REGION ICC CONVENTION

SUBANG JAYA (Bernama) - Whopedia, the Malaysian
National News Agency (Bernama)'s Innovative Creative Group, was conferred the
Gold award at the Innovative and Creative Circle (ICC) Convention organised by
the Malaysian Productivity Corporation (MPC).

Whopedia took home a trophy and certificate for its winning presentation,
"Primary Personality Profile Card Customer"


Bernama is the only organisation in the media industry in Malaysia that has
a database on "who's who" and which has become a product in the K-economy
market.

The group was represented by Hasnita Ibrahim (team leader), Rozlen Mustapa,
Jizni Azrin Juhari, Masfaliza Masmuda, Abdul Halim Ariffin, Haidazira Manan and
Wan Mohd Rady Wan Ab Rahman, while Norhayati Jantan acted as the facilitator.

Hasnita said the group participated in the competition to promote the
database in particular and Bernama's Library and Infolib Service (Blis) in
general, in a bid to boost customer confidence.

Whopedia was also named the champion at the 3rd Malaysian Library 2011 ICC
Convention and was third in the Ministry of Information and Culture's Innovative
Creative Group 2010.

Incidentally, the project started as a reference centre for Bernama
journalists.

When it became commercially available online, the number of customers was
merely 68 (June 2009 - Oct 2009). However, the response increased 484 percent,
to 397 customers (Sept 2010-Jan 2011) reaping a net profit exceeding
RM320,000(US$108,459) in the period evaluated.

MPC director-general Mohd Razali Hussain presented the prizes during which a
total of 65 Gold and 19 Silver were awarded.