ID :
197657
Wed, 07/27/2011 - 15:43
Auther :
Shortlink :
https://oananews.org//node/197657
The shortlink copeid
SINGAPORE REACHES OUT TO 60 MLN GAMERS IN CHINA
SINGAPORE, July 27 (Bernama) -- The Media Development Authority of Singapore
(MDA) and Singapore’s Cybersports and Online Gaming Association (SCOGA) have
partnered with China Information Broadcast Network (CIBN) to tap on its database
of 60 million gamers.
This is in a move to introduce Singapore-made casual games into the Chinese
market.
The partnership was sealed under MDA’s Singapore Game Box initiative, which
was launched in 2009 to accelerate the commercialisation of locally-made games
by providing a mass base of gamers to provide feedback on these games.
Thus far, the Singapore Game Box has reached out to more than 300,000
Singaporeans through a series of games events and competitions held at schools
and malls.
Thomas Lim, Director of Interactive Media, Games and Publishing, MDA, said:
"A fun and innovative game can resonate with players anywhere. That is exactly
what the Singapore Game Box Chinese Portal aims to do -- to connect Singapore
games to Chinese gamers and reach out beyond our shores.
"The portal will help our game developers gain visibility among gamers as
well as games publishers who may wish to further explore business
opportunities," he said when announcing the partnership here Wednesday.
MDA now seeks to expand the reach of the Singapore Game Box, with China as
its first international partner.
To kickstart the partnership, MDA, SCOGA and CIBN are launching the
Singapore Game Box Chinese Portal in conjunction with the 9th China Digital
Entertainment Expo & Conference 2011 also known as ChinaJoy, held in Shanghai
from tomorrow till July 30.
For a start, the free online portal (http://gamebox.catv.net) will feature
four popular, award-winning casual games made in Singapore but localised for the
Chinese market, with five more games to be localised over the next year.
The four games are Rocketbirds, Revolution!, Straw Hat Samurai,Duels,
Fish-a-Fish and Tactics Anthem Online II, developed by Singapore games companies
Ratloop Asia, Explosive Barrels, Activate Interactive and iCell Pte Ltd
respectively.
These games were selected by CIBN for their popularity and quality --
having secured over two million players worldwide on platforms such as Facebook,
and having clinched international industry awards at the Golden Joystick Awards
in London and the Independent Games Festival in San Francisco.
These games have now been localised in terms of language, visual elements
and game flow to enhance their appeal to a Chinese audience.
The Singapore Games Box Chinese portal is the only platform where Chinese
gamers will be able to enjoy and provide feedback on these localised games.
MDA hopes to secure 100,000 sign-ups during its launch at ChinaJoy, with the
eventual target of reaching out to the 60 million registered users of CIBN, one
of China’s most established broadband entertainment and digital services
companies based in Beijing.
-- BERNAMA
(MDA) and Singapore’s Cybersports and Online Gaming Association (SCOGA) have
partnered with China Information Broadcast Network (CIBN) to tap on its database
of 60 million gamers.
This is in a move to introduce Singapore-made casual games into the Chinese
market.
The partnership was sealed under MDA’s Singapore Game Box initiative, which
was launched in 2009 to accelerate the commercialisation of locally-made games
by providing a mass base of gamers to provide feedback on these games.
Thus far, the Singapore Game Box has reached out to more than 300,000
Singaporeans through a series of games events and competitions held at schools
and malls.
Thomas Lim, Director of Interactive Media, Games and Publishing, MDA, said:
"A fun and innovative game can resonate with players anywhere. That is exactly
what the Singapore Game Box Chinese Portal aims to do -- to connect Singapore
games to Chinese gamers and reach out beyond our shores.
"The portal will help our game developers gain visibility among gamers as
well as games publishers who may wish to further explore business
opportunities," he said when announcing the partnership here Wednesday.
MDA now seeks to expand the reach of the Singapore Game Box, with China as
its first international partner.
To kickstart the partnership, MDA, SCOGA and CIBN are launching the
Singapore Game Box Chinese Portal in conjunction with the 9th China Digital
Entertainment Expo & Conference 2011 also known as ChinaJoy, held in Shanghai
from tomorrow till July 30.
For a start, the free online portal (http://gamebox.catv.net) will feature
four popular, award-winning casual games made in Singapore but localised for the
Chinese market, with five more games to be localised over the next year.
The four games are Rocketbirds, Revolution!, Straw Hat Samurai,Duels,
Fish-a-Fish and Tactics Anthem Online II, developed by Singapore games companies
Ratloop Asia, Explosive Barrels, Activate Interactive and iCell Pte Ltd
respectively.
These games were selected by CIBN for their popularity and quality --
having secured over two million players worldwide on platforms such as Facebook,
and having clinched international industry awards at the Golden Joystick Awards
in London and the Independent Games Festival in San Francisco.
These games have now been localised in terms of language, visual elements
and game flow to enhance their appeal to a Chinese audience.
The Singapore Games Box Chinese portal is the only platform where Chinese
gamers will be able to enjoy and provide feedback on these localised games.
MDA hopes to secure 100,000 sign-ups during its launch at ChinaJoy, with the
eventual target of reaching out to the 60 million registered users of CIBN, one
of China’s most established broadband entertainment and digital services
companies based in Beijing.
-- BERNAMA
