ID :
200553
Thu, 08/11/2011 - 05:46
Auther :

YAHOO LAUNCHES FIRST PARENTING SITE IN MALAYSIA

KUALA LUMPUR, Aug 11 (Bernama) -- Yahoo! Incorporated Wednesday launched its
first parenting site in Malaysia aimed at the growing segment of mothers,
mothers-to-be and parents looking for information on pregnancy, child care and
insights into nutrition and child health.

In a statement, the company said the website, "Parenting World" was a
strategic collaboration between Yahoo! Malaysia, Danone Dumex and OMD Malaysia.

Available in English, the site will offer both original and syndicated
content that covers a wide range of topics with frequent updates and content
highly relevant to parents with children.

"We are confident that Danone Dumex will successfully leverage Yahoo!'s rich
digital canvas to engage parents in an experience that goes beyond reach to a
valuable brand engagement," said Sales Director of Yahoo! Malaysia, Jon Tjin
Kee.

Additionally, the new site would also allow readers to post comments and
reach out to fellow parents by connecting, sharing and discovering tips on
pregnancy and motherhood.

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