ID :
202751
Mon, 08/22/2011 - 13:03
Auther :
Shortlink :
https://oananews.org//node/202751
The shortlink copeid
SOUTH-EAST ASIANS HIGHLY INFLUENCED BY ONLINE ADVERTISING
KUALA LUMPUR, Aug 22 (Bernama) -- Consumers in South-East Asia (SEA) are highly influenced by online advertising, particularly if the content is specifically targeted, or if their friends have also engaged with the product or brand, says global information and measurement company, Nielsen Holdings.
Findings from the worldwide study reveal that close to three quarters or 73 per cent of consumers in the region are highly or somewhat influenced by standard website advertisements on social media sites, Nielsen said in a statement, on Monday.
The Nielsen also report found that 69 per cent of SEA consumers followed a "liked" brand or company, significantly higher than the global average of 52 per cent.
"Further, consumer generated media (consumer opinions posted online) is now one of the most trusted forms of media among Southeast Asian digital consumers.
"Overall, 54 per cent completely or somewhat trust consumer opinions posted online," Nielsen said.
The company added that today’s users of social networking sites in Southeast Asia are increasingly turning to social networking platforms to seek advice or recommendations, get discounts or special offers, or actively recommend products or brands.
Findings from the worldwide study reveal that close to three quarters or 73 per cent of consumers in the region are highly or somewhat influenced by standard website advertisements on social media sites, Nielsen said in a statement, on Monday.
The Nielsen also report found that 69 per cent of SEA consumers followed a "liked" brand or company, significantly higher than the global average of 52 per cent.
"Further, consumer generated media (consumer opinions posted online) is now one of the most trusted forms of media among Southeast Asian digital consumers.
"Overall, 54 per cent completely or somewhat trust consumer opinions posted online," Nielsen said.
The company added that today’s users of social networking sites in Southeast Asia are increasingly turning to social networking platforms to seek advice or recommendations, get discounts or special offers, or actively recommend products or brands.
