ID :
206238
Fri, 09/09/2011 - 13:22
Auther :
Shortlink :
https://oananews.org//node/206238
The shortlink copeid
HALAL INDUSTRY TO SEE DOUBLE DIGIT EXPORT FIGURE IN 2012, SAYS MINISTER
KUALA LUMPUR, Sept 9 (Bernama) -- Malaysia expects the processed halal food
and beverages industry to achieve a double-digit export figure next year from
the RM8.2 billion (US$1=RM2.98) recorded in 2010.
International Trade and Industry Minister Mustapa Mohamed said
existing and new local entrepreneurs must exploit and utilise the growing
appetite of the halal industry, to accelerate further the performance of export
production in line with growing demand.
The United States, China, Pakistan, Japan and Singapore are the major export
destinations for local halal products.
The minister who was optimistic of the halal industry' growth potential said
the double-digit figure can be achieved with the increasing strategies on the
local front, such as the country's biggest halal expo, Halal Fiesta Malaysia
(HALFEST) 2011 in October, the Malaysia International Halal Showcase and other
continuous initiatives by the government.
"The RM8.2 billion is a small number and we need to improve further to be a
significant player in the halal global market.
"Malaysia, with the best halal eco-system in the world, including the full
focus on the non-food sector development coupled with expertise and experience
in the industry, are more reasons for players to seize opportunities available,"
he told a press conference after the HALFEST pre-launch ceremony, here Friday.
Mustapa said local entrepreneurs must change the unhealthy perceptions of
Malaysia and perform better than companies in Thailand, Brazil and Australia.
Earlier in his speech, he said expos such as HALFEST will assist local
companies to strengthen product branding and halal services offered.
This will directly lead to more local companies being able to penetrate the
global halal market.
HALFEST will also be a platform for multinational companies to gauge the
ability of local companies and their products.
The global halal market is estimated to be worth more than US$2.3 trillion
annually.
-- BERNAMA
and beverages industry to achieve a double-digit export figure next year from
the RM8.2 billion (US$1=RM2.98) recorded in 2010.
International Trade and Industry Minister Mustapa Mohamed said
existing and new local entrepreneurs must exploit and utilise the growing
appetite of the halal industry, to accelerate further the performance of export
production in line with growing demand.
The United States, China, Pakistan, Japan and Singapore are the major export
destinations for local halal products.
The minister who was optimistic of the halal industry' growth potential said
the double-digit figure can be achieved with the increasing strategies on the
local front, such as the country's biggest halal expo, Halal Fiesta Malaysia
(HALFEST) 2011 in October, the Malaysia International Halal Showcase and other
continuous initiatives by the government.
"The RM8.2 billion is a small number and we need to improve further to be a
significant player in the halal global market.
"Malaysia, with the best halal eco-system in the world, including the full
focus on the non-food sector development coupled with expertise and experience
in the industry, are more reasons for players to seize opportunities available,"
he told a press conference after the HALFEST pre-launch ceremony, here Friday.
Mustapa said local entrepreneurs must change the unhealthy perceptions of
Malaysia and perform better than companies in Thailand, Brazil and Australia.
Earlier in his speech, he said expos such as HALFEST will assist local
companies to strengthen product branding and halal services offered.
This will directly lead to more local companies being able to penetrate the
global halal market.
HALFEST will also be a platform for multinational companies to gauge the
ability of local companies and their products.
The global halal market is estimated to be worth more than US$2.3 trillion
annually.
-- BERNAMA
