ID :
211522
Thu, 10/06/2011 - 11:59
Auther :
Shortlink :
https://oananews.org//node/211522
The shortlink copeid
HYUNDAI NAMED FASTEST GROWING AUTO BRAND
KUALA LUMPUR, Oct 6 (Bernama) -- Hyundai Motor Company rose four spots to the 61st spot in the Interbrand's "2011 Best 100 Global Brands" ranking released on Thursday, attaining the status of "Fastest Growing Brand."
The Interbrand calculated Hyundai's brand value at US$6 billion, a 19.3 per cent increase over 2010, top among all automakers in the top 10 list.
"Hyundai stood out among automotive industry's strong performance that came during a period of relative weakness for most of the 100 Best Global Brands.
"The average growth rate of the 11 automotive brands included in the top 100 was 8.1 per cent while the average growth rate of all 100 Best Global Brands was only 2.6 per cent compared with 2010," Hyundai Motor said in a statement on Thursday.
The growth of Hyundai's brand value outstripped that of key competitors, such as Volkswagen, which grew 14 per cent and Audi, which grew 13 per cent.
Hyundai has more than doubled the growth rate of its brand value as prior to 2010, Hyundai's brand value grew at a rate of 9.3 per cent.
The Interbrand rankings are calculated using companies' financial balance sheets combined with marketing activities while also reflecting each brand's potential profit.
-- BERNAMA
The Interbrand calculated Hyundai's brand value at US$6 billion, a 19.3 per cent increase over 2010, top among all automakers in the top 10 list.
"Hyundai stood out among automotive industry's strong performance that came during a period of relative weakness for most of the 100 Best Global Brands.
"The average growth rate of the 11 automotive brands included in the top 100 was 8.1 per cent while the average growth rate of all 100 Best Global Brands was only 2.6 per cent compared with 2010," Hyundai Motor said in a statement on Thursday.
The growth of Hyundai's brand value outstripped that of key competitors, such as Volkswagen, which grew 14 per cent and Audi, which grew 13 per cent.
Hyundai has more than doubled the growth rate of its brand value as prior to 2010, Hyundai's brand value grew at a rate of 9.3 per cent.
The Interbrand rankings are calculated using companies' financial balance sheets combined with marketing activities while also reflecting each brand's potential profit.
-- BERNAMA
