Industry Leaders To Share Best Practices In Media Innovation At Festival Of Media Asia

SINGAPORE, Nov 3 (Bernama) -- Industry leaders are set to share best practices and celebrate achievements in media innovation at the Festival of Media Asia, from Nov 13-15, at the Marina Bay Sands Expo and Convention Centre here. With its first Asian chapter, the festival aims to address the immediate challenges facing the Asian media and marketing industry, and will feature 40 global and regional leaders in branding, marketing and communications. The festival founder and chief executive of C Squared, Charlie Crowe said the event will connect brands from inside and outside Asia. "It will cover topics of relevance to Asian companies looking at the global market as well as international entities intrigued by the rapidly changing face of the continent. "With Asia’s business resilience driving global growth in the next few decades, many international brands are looking to Asia. "Delegates who have attended other Festival of Media events can look forward to understanding the Asian perspective and come away with insights on how best to leverage the exciting regional media landscape," he said when announcing the event. The festival will comprise an exhibition and a two-day conference, before culminating in the celebration of the best in media and communications, with The Festival of Media Asia Awards. More than 500 delegates, the majority of whom are key decision makers in their organisations, are expected to attend. Since its inception five years ago, The Festival of Media has doubled in size and established itself firmly on the media industry's calendar. The event is jointly organised by C Squared and Lighthouse Independent Media, the publisher of Marketing Magazine in Asia. -- BERNAMA