ID :
22306
Thu, 10/02/2008 - 09:42
Auther :
Shortlink :
https://oananews.org//node/22306
The shortlink copeid
Matsushita becomes Panasonic, aiming to achieve 10 tril. yen sales
OSAKA, Oct. 1 Kyodo - Matsushita Electric Industrial Co. was reborn as Panasonic Corp. on Wednesday as the time-honored consumer electronics giant steps up efforts to strengthen its global competitiveness and boost sales to 10 trillion yen in fiscal 2009.
The company racked up 9.1 trillion yen in group sales in fiscal 2007 that ended
in March this year.
In addition to the corporate name change, the Osaka-based firm, which marks its
90th anniversary this year, scrapped the National brand used in Japan for over
80 years so that all of its products will be sold under the Panasonic brand by
March 2010.
Panasonic Corp. President Fumio Otsubo called on some 300,000 employees around
the world to make a fresh collective effort under the single brand name.
''Today, we make a fresh start,'' Otsubo said in a speech. ''The biggest
purpose of the name change is to combine all employees' wisdom, mind, thoughts
and power. I believe we can bring our ability into play when all group members
unite under one name.''
The speech was televised at 234 offices in Japan and a video message was also
sent to overseas offices, the company said.
Panasonic has long been used as the firm's brand name abroad. In Japan, the
Panasonic brand was used only for audiovisual appliances, while the National
brand was used for other consumer appliances such as refrigerators and washing
machines.
With the company dropping the surname of its founder, the late Konosuke
Matsushita, about 120 group companies also changed their names, including
Matsushita Electric Works Ltd. which has become Panasonic Electric Works Co.
A large nationwide network of the firm's National consumer appliance stores
also officially started operations under the Panasonic name.
In line with the corporate name change, the company's ticker symbol on the New
York Stock Exchange has been changed to PC from MC.
To promote the name change, the company is running an aggressive advertisement
campaign dubbed Hello! Panasonic, and held various events, including a concert
at the Roppongi Hills complex in Tokyo.
The company racked up 9.1 trillion yen in group sales in fiscal 2007 that ended
in March this year.
In addition to the corporate name change, the Osaka-based firm, which marks its
90th anniversary this year, scrapped the National brand used in Japan for over
80 years so that all of its products will be sold under the Panasonic brand by
March 2010.
Panasonic Corp. President Fumio Otsubo called on some 300,000 employees around
the world to make a fresh collective effort under the single brand name.
''Today, we make a fresh start,'' Otsubo said in a speech. ''The biggest
purpose of the name change is to combine all employees' wisdom, mind, thoughts
and power. I believe we can bring our ability into play when all group members
unite under one name.''
The speech was televised at 234 offices in Japan and a video message was also
sent to overseas offices, the company said.
Panasonic has long been used as the firm's brand name abroad. In Japan, the
Panasonic brand was used only for audiovisual appliances, while the National
brand was used for other consumer appliances such as refrigerators and washing
machines.
With the company dropping the surname of its founder, the late Konosuke
Matsushita, about 120 group companies also changed their names, including
Matsushita Electric Works Ltd. which has become Panasonic Electric Works Co.
A large nationwide network of the firm's National consumer appliance stores
also officially started operations under the Panasonic name.
In line with the corporate name change, the company's ticker symbol on the New
York Stock Exchange has been changed to PC from MC.
To promote the name change, the company is running an aggressive advertisement
campaign dubbed Hello! Panasonic, and held various events, including a concert
at the Roppongi Hills complex in Tokyo.
