ID :
24113
Mon, 10/13/2008 - 12:54
Auther :
Shortlink :
https://oananews.org//node/24113
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Property TV, the region’s first Int'l 24x7 channel started broadcasting to 5 million households
Dubai, Oct. 13 2008 (WAM) - Property TV, the region's first international 24x7 property channel with a footprint covering the Middle East, the Indian Subcontinent, South East Asia, Australia, Europe, Russia and Africa, has started broadcasting to the Gulf.
Property TV was launched at a glittering event at Shangri-La Hotel, Dubai, yesterday. India Nivesh TV Networks Pte Ltd, Singapore, promoters of the channel, said Dubai was selected as the first launch spot for the world-class free-to-air ‘infotainment' channel in view of the Gulf region's undisputed position as one of the world's hottest property destinations.
"This region lacked a property channel with an international reach. As the GCC, Singapore and the Indian Subcontinent have emerged as the preferred property investment destinations, we have created a dedicated channel that will air property-related programs under the infotainment format," said Rajesh Nuwal, Managing Director, India Nivesh TV Network, Singapore and India Nivesh Ltd, India.
Property TV has also set up a production and editorial team in Dubai to do Gulf-specific programming. Broadcasting on the premium satellite network APSTAR 2R, Property TV will be available to over 5 million subscribed households through cable '&' satellite and direct-to-home players across the region and millions more across Europe and other parts of the globe.
The program mix will include a one-hour ‘Gulf Live' show highlighting the most exciting property projects in the region. Additionally, the WaterFront program will focus on waterside properties of Dubai, Abu Dhabi, Ras Al Khaimah, Ajman, Umm Al Qaiwain, Qatar, Oman, Saudi Arabia and other parts of the region and the world.
"We have a specialised team based in Dubai, constantly working to introduce innovative programs for our viewers and partners," said Rebecca Rifai, presenter and producer, a veteran in TV programming in Australia. "For us, the focus is on ‘infotainment', as we did not want to create a drab property channel just churning out promotional material of property developments. Property TV will be fun to watch, besides opening the window to global investments in real estate, with the help of experts and insightful analysis." Property TV is owned by India Nivesh TV, a subsidiary of Luminaire Technologies Ltd, a Bombay Stock Exchange listed company which is a group company of India Nivesh Ltd, a BSE-listed company.
Property TV was launched at a glittering event at Shangri-La Hotel, Dubai, yesterday. India Nivesh TV Networks Pte Ltd, Singapore, promoters of the channel, said Dubai was selected as the first launch spot for the world-class free-to-air ‘infotainment' channel in view of the Gulf region's undisputed position as one of the world's hottest property destinations.
"This region lacked a property channel with an international reach. As the GCC, Singapore and the Indian Subcontinent have emerged as the preferred property investment destinations, we have created a dedicated channel that will air property-related programs under the infotainment format," said Rajesh Nuwal, Managing Director, India Nivesh TV Network, Singapore and India Nivesh Ltd, India.
Property TV has also set up a production and editorial team in Dubai to do Gulf-specific programming. Broadcasting on the premium satellite network APSTAR 2R, Property TV will be available to over 5 million subscribed households through cable '&' satellite and direct-to-home players across the region and millions more across Europe and other parts of the globe.
The program mix will include a one-hour ‘Gulf Live' show highlighting the most exciting property projects in the region. Additionally, the WaterFront program will focus on waterside properties of Dubai, Abu Dhabi, Ras Al Khaimah, Ajman, Umm Al Qaiwain, Qatar, Oman, Saudi Arabia and other parts of the region and the world.
"We have a specialised team based in Dubai, constantly working to introduce innovative programs for our viewers and partners," said Rebecca Rifai, presenter and producer, a veteran in TV programming in Australia. "For us, the focus is on ‘infotainment', as we did not want to create a drab property channel just churning out promotional material of property developments. Property TV will be fun to watch, besides opening the window to global investments in real estate, with the help of experts and insightful analysis." Property TV is owned by India Nivesh TV, a subsidiary of Luminaire Technologies Ltd, a Bombay Stock Exchange listed company which is a group company of India Nivesh Ltd, a BSE-listed company.