ID :
28118
Mon, 11/03/2008 - 14:26
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Shortlink :
https://oananews.org//node/28118
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Advertising spending in UAE soars by 47%
Dubai, Nov 3, 2008 (WAM) - Advertising spending in the UAE increased by 47 per cent in the first half of the year from US$655 million (Dh2.41 billion) in 2007 to US$929 million in the same period in 2008, according to a report compiled by the Pan Arab Research Centre according to a report in “Gulf News”.
An increase of 23 per cent was recorded among all Gulf Cooperation Council countries from US$3.05 billion in 2007 to US$3.77 billion in 2008.
The highest increase recorded in ad spend among GCC countries was in Oman with a 69 per cent increase to US$120 million this year compared to 2007's US$71 million, while the country which saw a dramatic slowdown in such spending was Qatar, with a one per cent increase to US$157 million in 2008 from US$156 million last year, the report said.
Ad spend was high in the region, said PARC media manager, Rabih Souedei. "We don't have a benchmark to compare the results to the West, for example, but it is high and it is an increasing trend," he said.
Most of the advertising market share remained with newspapers with the Pan Arab countries spending US$1.70 billion on advertising in newspapers, followed by television with US$1.60 billion spent on television advertising.
Globally, advertising remains the primary method of income generation by the media and according to Souedei the two are highly correlated in the region as well.
It is one of the main factors, it's highly correlated. Ad spend is good for broadcasters," he said.
However, media consultant Mohammad Elweis from Sajay TV, said the mass media in the UAE is plagued by financial constraints, resulting in poor quality programming, especially on television.
"Variety is lacking in the programming, people are watching the same things over and over again," said Elweis, on the sidelines of a press conference announcing the upcoming Media and Market Show at the World Trade Centre.
"There are no proper copyrights on programs. Even European, American, Western programmes are easily copied. The biggest problem is there are no stations creating, they are just copying."
Elweis said television stations cite a lack of financing or resources as the main reason for the poor quality.
Local television stations sourced most of their money from sms campaigns, a regular feature on local television. "Some stations have lost respect for the audiences; they are relying on sms campaigns. Programming is not up to standard, especially for Arab audiences," Elweis said. He said even news bulletins were largely copied.
This year the Media and Marketing Show includes a workshop presented by Ellen Sandler, co-executive producer of the US comedy "Everybody Loves Raymond".
Kam Juejo, chief executive of Hollywood in Dubai said his US-based company was also focused on improving the quality of local programming, getting in line with international standards.
An increase of 23 per cent was recorded among all Gulf Cooperation Council countries from US$3.05 billion in 2007 to US$3.77 billion in 2008.
The highest increase recorded in ad spend among GCC countries was in Oman with a 69 per cent increase to US$120 million this year compared to 2007's US$71 million, while the country which saw a dramatic slowdown in such spending was Qatar, with a one per cent increase to US$157 million in 2008 from US$156 million last year, the report said.
Ad spend was high in the region, said PARC media manager, Rabih Souedei. "We don't have a benchmark to compare the results to the West, for example, but it is high and it is an increasing trend," he said.
Most of the advertising market share remained with newspapers with the Pan Arab countries spending US$1.70 billion on advertising in newspapers, followed by television with US$1.60 billion spent on television advertising.
Globally, advertising remains the primary method of income generation by the media and according to Souedei the two are highly correlated in the region as well.
It is one of the main factors, it's highly correlated. Ad spend is good for broadcasters," he said.
However, media consultant Mohammad Elweis from Sajay TV, said the mass media in the UAE is plagued by financial constraints, resulting in poor quality programming, especially on television.
"Variety is lacking in the programming, people are watching the same things over and over again," said Elweis, on the sidelines of a press conference announcing the upcoming Media and Market Show at the World Trade Centre.
"There are no proper copyrights on programs. Even European, American, Western programmes are easily copied. The biggest problem is there are no stations creating, they are just copying."
Elweis said television stations cite a lack of financing or resources as the main reason for the poor quality.
Local television stations sourced most of their money from sms campaigns, a regular feature on local television. "Some stations have lost respect for the audiences; they are relying on sms campaigns. Programming is not up to standard, especially for Arab audiences," Elweis said. He said even news bulletins were largely copied.
This year the Media and Marketing Show includes a workshop presented by Ellen Sandler, co-executive producer of the US comedy "Everybody Loves Raymond".
Kam Juejo, chief executive of Hollywood in Dubai said his US-based company was also focused on improving the quality of local programming, getting in line with international standards.
