SATRA, Singapore partner move into franchising

HCM City (VNA) - Sai Gon Trading Corporation (SATRA) has expanded its
operations into the franchising business in cooperation with Singapore 's
Asiawide Franchise.

The two companies will organise a seminar on how franchising can help
businesses overcome current economic difficulties.

The seminar, which will be held on Dec. 18, will draw around 20
franchisers from outside Vietnam specialising in a wide variety of
industries.

SATRA is advising two of its food processing affiliates, Vissan and Agrex
Sai Gon, to standardise their retail systems as a first step in franchising
their brandnames.

A franchise is the authorisation granted to someone to sell or distribute
a company's goods or services during a certain period of time and in a
certain area.

World wide, there are around 16,000 companies who grant franchises and 1.5
million who receive them.-Enditem