Malaysia's Naelofar Hijab Targets US$3.7 Mln In Overseas Sales Next Year

KUALA LUMPUR, Aug 16 (Bernama) -- NH Prima International Sdn Bhd aims to tripple its overseas sales to US$3.75 million (RM15 million) next year, supported by its soon-to-be opened store in London. (US$1 = RM3.99) Director Noor Neelofa Mohd Noor, who is also an actress and TV host, said the company raked in an average US$1.25 million (RM5 million) in overseas sales via its online platform. "I hope the new store in Chelsea, London, which will commence business next month, will further boost our international sales," she told reporters here Monday after attending a press conference by the Malaysia External Trade Development Corporation (MATRADE) on 'CelebExports' here Monday. Currently, Naelofar Hijab's scarf collection is sold online to more than 37 countries including France, United Kingdom, the United States, Australia, Saudi Arabia, Norway, the United Arab Emirates, Singapore and Brunei. Noor Neelofa, or fondly known as Neelofa, said last year the company registered US$12.5 million (RM50 million) in sales with the international market accounting for 10 per cent of its revenue. Making its presence in September 2014, Naelofar Hijab's collection of ready-to-wear head scarves was fast gaining popularity among locals. Noor Neelofa added that MATRADE had been crucial in her business venture including the setting up of the company's first store outside Malaysia. -- BERNAMA