Haute Hijab Founder Participates In Asia Islamic Fashion Week

By Muhammad Faiz Baharin KUALA LUMPUR, March 30 (Bernama) -- Melanie Elturk, founder and chief executive officer of USA-based Haute Hijab will attend the four-day, 2017 Asia Islamic Fashion Week (AIFW) here, beginning Thursday. Another international fashion icon confirmed to attend the AIFW is Dian Pelangi from Indonesia, according to its founder, Fuza Omar. Speaking to Bernama here Wednesday, she said the presence of Elturk, the founder of the hijab brand with modest fashion concept and very popular in the USA, and Dian, was expected to draw Islamic fashion enthusiasts to the inaugural edition of the AIFW, to be held at the Kuala Lumpur Convention Centre here. "They are both scheduled to participate at the dialogue session to be held on Thursday afternoon to discuss the topic entitled, 'Where Faith Meets Fashion'," said Fuza, adding that Mizz Nina would also be present in the session. "AIFW highlights three key elements, namely fashion trade show, fashion shows and fashion interaction and it takes inspiration from the colourful world of Islamic fashion," she said. The fashion week will also be showcasing the latest trends in maternity clothing, accessories and cosmetics inspired by modesty in fashion, with the latest styles in the context of Islam. Fuza said about 180 exhibitors, 100 designers, 200 international trade buyers, fashion influencers, business executives, fashion photographers and media practitioners from over 20 countries would participate in the AIFW. She hoped the AIFW would become a market place for Islamic fashion and lifestyle in Asia, apart from providing a platform for communities involved in exchanging experience and knowledge. --BERNAMA