ID :
45318
Thu, 02/12/2009 - 16:28
Auther :
Shortlink :
https://oananews.org//node/45318
The shortlink copeid
AIRASIA PASSENGERS CAN PAY TO PICK SEATS
KUALA LUMPUR, Feb 12 (Bernama) -- AirAsia Bhd hopes to attract new passenger
traffic and enhance revenue with its latest "Pick A Seat" service whereby
passengers can choose their seating for a fee.
Previously, this option was only available for AirAsia X passengers, said
its group chief executive officer Tony Fernandes.
The "Pick A Seat" service has two categories, namely hot seat and standard
seat.
The hot seat comes with the fee of RM25, which is for the first five front
row seats and the two rows of seats at emergency exits of the aircraft cabin.
The standard seat makes available the remaining seats on board at a fee of
RM5.
"For those who choose not to use the service, the system will automatically
allocate a seat for them. So, there is no more running to the aircraft to pick
your seat," Fernandes said after launching the new service here today.
He said travellers who had already purchased their ticket could still go to
AirAsia's website and buy the seats while those who had already purchased Xpress
boarding would automatically be assigned to hot seats.
He added that in terms of revenue, the airline's income via Xpress boarding
was RM2 million per month and he was confident of a higher figure from the new
service.
Fernandes said with the enhancement in its product offering, AirAsia was
closing the gap with premium airlines in terms of services available.
"Previously, some people may not have travelled with AirAsia because of the
free seating but now they may choose to fly with AirAsia," he said, adding that
the number of corporate clients had increased by about 400 percent.
AirAsia, Fernandes said, would continue to enhance its services through
innovation without compromising its low-cost model.
According to him, the airline will continue to strive and bring more
tourists to Malaysia despite the economic slowdown.
"AirAsia was able to sell 279 segments in one day and no other low-cost
airline in the world has been able to do that," he said.
He also said that AirAsia's load factor was in the range of 80 percent.
-- BERNAMA
traffic and enhance revenue with its latest "Pick A Seat" service whereby
passengers can choose their seating for a fee.
Previously, this option was only available for AirAsia X passengers, said
its group chief executive officer Tony Fernandes.
The "Pick A Seat" service has two categories, namely hot seat and standard
seat.
The hot seat comes with the fee of RM25, which is for the first five front
row seats and the two rows of seats at emergency exits of the aircraft cabin.
The standard seat makes available the remaining seats on board at a fee of
RM5.
"For those who choose not to use the service, the system will automatically
allocate a seat for them. So, there is no more running to the aircraft to pick
your seat," Fernandes said after launching the new service here today.
He said travellers who had already purchased their ticket could still go to
AirAsia's website and buy the seats while those who had already purchased Xpress
boarding would automatically be assigned to hot seats.
He added that in terms of revenue, the airline's income via Xpress boarding
was RM2 million per month and he was confident of a higher figure from the new
service.
Fernandes said with the enhancement in its product offering, AirAsia was
closing the gap with premium airlines in terms of services available.
"Previously, some people may not have travelled with AirAsia because of the
free seating but now they may choose to fly with AirAsia," he said, adding that
the number of corporate clients had increased by about 400 percent.
AirAsia, Fernandes said, would continue to enhance its services through
innovation without compromising its low-cost model.
According to him, the airline will continue to strive and bring more
tourists to Malaysia despite the economic slowdown.
"AirAsia was able to sell 279 segments in one day and no other low-cost
airline in the world has been able to do that," he said.
He also said that AirAsia's load factor was in the range of 80 percent.
-- BERNAMA
