COSMETIC PRODUCT STILL ATTRACTING CUSTOMERS

KUALA LUMPUR, Feb 21 (Bernama) -- A high-end cosmetic brand,SK-II, is still
able to attract new customers and retain existing ones, amid the global economic
downturn.

This was proven by the 2008 SK-II Loyal User Study in Japan.The study showed
that 20 million bottles of SK-II Facial Treatment, the frontline SK-II product,
were sold.The rate of sales was one bottle every 28 seconds.

The well known skin care product was also popular in the Malaysian market,
said SK-II's regional associate marketing director and global travel retail,
Pauline Png.

"She said that consumers were looking more for quality and pricing when it
came to making a purchase and SK-II fit the bill," she told Bernama after the
"SK-II Miracle Moments with Sinje and Father of Pitera" event here on Friday.

SK-II is part of the Procter & Gamble stable of cosmetic products.

SK-II is well known for its exclusive ingredient, called Pitera, a formula
blended with vitamins, amino acids, minerals and organic acids.

Takashi Yoshii, also known as the "father of Pitera", was among the original
team of scientists who discovered Pitera. He was also present at yesterday's
event along with SK-II's new ambassador, Lee Sinje.
-- BERNAMA