STARKISS FOOD LAUNCHES NEW BRAND OF DELICACIES

From Abdul Muin Majid

DUBAI, Feb 24 (Bernama) -- Malaysian company, Starkiss Food Corp Sdn Bhd has
launched its new brand of Asian delicacies in conjunction with the ongoing
Gulfood 2009 exhibition here.

The SK brand was unveiled by Malaysian Ambassador to the United Arab
Emirates (UAE), Yahaya Abdul Jabar, at the company's booth set up in the
Malaysia pavilion.

"We are delighted to introduce the SK brand in the UAE market in conjunction
with Gulfood 2009," said Starkiss Food managing director, Daniel Yong Kok Wei.

He said the products had been launched successfully in the UK, US, Canada,
Australia and other parts of the world.

Some of the products launched included frozen puff parathas, wholemeal
parathas, stuffed parathas, chapattis, spring rolls pastry, vegetable spring
rolls, vegetable puff pastry and samosas.

They are available under Malaysian house brands at Tesco, Carrefour and
Giant.

He said the company hoped to confirm a strategic partnership with a local
distributor to market the SK products to retailers in the UAE and the region.

Starkiss Food was the first company in Malaysia to have achieved the ISO
22000:2005 UKAS standard food safety management for manufacturing of pastry
products.

Also present at the launch was Malaysian trade commissioner in the UAE,
Noraslan Hadi Abdul Kadir.
-- BERNAMA