Kidana: Leading Local Brands to Debut in Holy Sites to Enhance Hajj Pilgrims’ Experience

   Makkah, May 21, 2025, SPA -- Kidana Development Company, the primary developer of the holy sites and the executive arm of the Royal Commission for Makkah City and Holy Sites, signed a series of contracts with prominent local brands to operate commercial units in the holy sites.
   The strategic initiative is part of the preparations for the upcoming Hajj season of 1446 AH, aimed at enhancing the environment of the holy sites and improving the quality of services available to Hajj pilgrims.
   The initiative is set to enrich the pilgrims' experience by offering a diverse range of high-quality commercial services while empowering local brands to play an active role in the service ecosystem. The participating brands will benefit from the transformation of traditional stalls into modern leasing units, designed to align with the architectural guidelines of Makkah and the holy sites.
   The effort supports the objectives of Saudi Vision 2030 to improve the quality of life for all.
   -- SPA