Saudi Ambassador to UK Inaugurates Sela Company's International Headquarters in London

   London, July 06, 2026, SPA -- Saudi Ambassador to the United Kingdom Prince Abdullah bin Khalid bin Sultan bin Abdulaziz inaugurated today the international headquarters of Sela Company, a subsidiary of the Public Investment Fund (PIF), in London.
   The inauguration was attended by Chairman of the Board of Directors of the General Entertainment Authority (GEA) Turki bin Abdulmohsen Alalshikh, Sela Managing Director Dr. Rakan Al-Harthy, and several company executives and officials.
   Following the ceremony, attendees toured the headquarters and received a presentation on the company's international strategy, its objectives beyond the Kingdom, key strategic partnerships, and its current projects and initiatives in the fields of sports, entertainment, and culture.
   The Saudi ambassador said the opening of Sela's international headquarters in London reflects the Kingdom's growing global presence and the significant progress achieved in the sports and entertainment sectors under Saudi Vision 2030. He also highlighted the strength of Saudi-British relations and the opportunities they offer for expanding bilateral cooperation, wishing the company continued success and growth.
   Alalshikh said: "Sela represents a national model capable of competing globally, thanks to its accumulated expertise and strategic partnerships, which have enabled it to deliver some of the world's largest sports and entertainment projects and events. The opening of this headquarters in London marks an important step in strengthening its presence in international markets, expanding its global network, and supporting the delivery of more projects in the coming years."
   Sela's London headquarters will serve as the company's international operations hub, strengthening collaboration with international event organizers, rights holders, venue operators, and production partners while supporting its expansion strategy in global markets.
   -- SPA