AirAsia, TAT Strengthen Partnership To Boost Thailand Tourism
KUALA LUMPUR, July 10 (Bernama) -- Air Asia Group Bhd and the Tourism Authority of Thailand (TAT) have strengthened their long-standing partnership through the signing of a memorandum of understanding (MoU) to jointly promote Thailand as one of the region’s leading travel destinations.
In a statement Friday, the aviation company said the three-year flight collaboration, spanning 2026 to 2029, marks a shared commitment to boost tourism, strengthen regional connectivity and inspire more travellers to discover the many experiences Thailand has to offer.
“Through the partnership, AirAsia and TAT will work together on integrated promotional initiatives, leveraging marketing, communications and tourism platforms to elevate Thailand’s destination appeal and support continued visitor growth across key markets.
“Both parties will also work closely to support the promotion of existing and new routes while exchanging market insights to better understand evolving travel trends and unlock new opportunities for tourism growth,” it said.
AirAsia Group currently operates 123 weekly flights between Malaysia and Thailand through AirAsia Malaysia (AK) and Thai AirAsia (FD), connecting travellers across eight direct routes.
AirAsia flies from Kuala Lumpur to Bangkok (Don Mueang), Chiang Mai, Phuket, Krabi and Hat Yai.
It also flies from Penang to Bangkok (Don Mueang) and Phuket, and from Johor Bahru to Bangkok (Don Mueang).
“Together, the extensive network continues to provide seamless and affordable connectivity between both countries,” it said.
AirAsia Group deputy chief executive officer Farouk Kamal said in the first half of 2026, AirAsia flew more than one million guests between Malaysia and Thailand, reaffirming the strong demand for travel between the two countries.
“Through this strategic partnership with TAT, we look forward to building on this momentum by driving more visitor arrivals, strengthening connectivity and showcasing the very best of Thailand through impactful marketing and tourism initiatives,” he said.
-- BERNAMA
