ID :
93117
Fri, 12/04/2009 - 09:03
Auther :

WORLD-RENOWNED MEDIA PLAYERS TO PARTNER M'SIAN COMPANIES

SINGAPORE, Dec 3 (Bernama) - The big names in the international media industry are partnering with several Malaysian companies to co-produce television series, documentaries and films for the Malaysian and world markets.

The British Broadcasting Corporation (BBC), Fremantle, Latin Media, Endemol,
and Independent Television (ITV) are among the world-renowned production houses
and distributors who are finalising their business deals with several Malaysian
companies participating at the ongoing Asia Television Forum (ATF) here.

This was revealed to the media by Information Communication and Culture
Ministry Secretary General Kamaruddin Siaraf after he visited and met
several representatives of the foreign media industry at the three-day ATF at
Suntec.

Kamaruddin said these deals were a good start for the Malaysian companies
which were participating for the first time in media festivals such as the ATF
to market their products and expertise in media content production
internationally.

He said it was also an achievement that for the first time three Malaysian
government media agencies - National Film Development Corporation (Finas),
Multimedia Development Corporation (MDeC) and Malaysian Communications and
Multimedia Commission (MCMC) - were participating as a team in a media festival.

Before this, he said the agencies went on their own to market home-grown
media products in the international exhibitions.

Elaborating on the partnership between the big production houses and the
Malaysian companies, Kamaruddin said Fremantle would co-produce documentaries on
Malaysian animals and wild life.

He said the co-production was at an opportune time as the world viewers had
seen far too many television and film documentaries on the African wild life.

Latin Media was also formalising deals with Nafalia Corporation Sdn Bhd to
co-produce and market two telenovelas consisting of 26 episodes for each title,
for the American Latin television market, Kamaruddin said.

On the BBC, he said besides co-producing with local companies, his ministry
would tap the expertise of the British media power house to provide journalism
training for its staff at the news section of the Radio Television Malaysia
(RTM).

He pointed out that RTM's news service needed a revamp to improve its news
gathering, production and viewer ratings.

On the outcome of the ATF which is on its second day, Kamaruddin said so
far about RM1.5 million (US$441,000) worth of business deals were secured by the
participating Malaysian companies at the forum.

He hoped the figures would reach RM2 million ((US$588,000) to RM3 million
(US$882,000) by Friday when the ATF ends.

More than two dozens Malaysian media content producers companies and
distributors are participating at the ATF.
-- BERNAMA

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