AIRASIA WINS BRAND OF THE YEAR AWARD

KUALA LUMPUR, Dec 10 (Bernama) -- Budget Airline, AirAsia Bhd, won the Brand of the Year Award at the Media Agency of the Year (AOY) Award in Singapore Wednesday.

The airline said the AOY award recognised inspired brand leadership,
management excellence, outstanding business performance and overall achievements
in the Asia-Pacific advertising and communications industry.

It was awarded the honour for its constant innovations and bold ideas in
branding campaigns and advertisements to achieve marketing success, the low-cost
carrier said in a statement.

Despite the global economic donwturn, AirAsia continued to embark on
numerous branding campaigns which not only became the industry's benchmark, but
also led the way to demonstrate aggressive branding efforts essential to keep
the brand relevant, alive and fresh especially during challenging times.

" As a young airline, we are elated with this win as it is an important
recognition to our tireless efforts in bringing the AirAsia brand to
the forefront," said AirAsia Regional Commercial Head Kathleen Tan.

Tan said the airline was committed to build its brand and bring it to
greater heights.

Media Editor-in-chief and AOY Jury Chair, Atifa Hargrave-Silk, said AirAsia
was given the award for its achievement in building its brand and expanding
international profile in a year at a time when the economic downturn crippled
demand for air travel.

-- BERNAMA