ID :
9812
Wed, 06/11/2008 - 15:54
Auther :

UAE Government launches the first media communications manual

Abu Dhabi, June 11 (WAM) - The UAE Government yesterday launched its first-ever Media Communications Manual, outlining communications policies and procedures and defining roles and responsibilities of communications' teams across the UAE federal government.
Developed in line with the UAE Government Communications Strategy, the manual comes as part of a broader plan to enable the UAE ministries and federal authorities to enhance their internal and external communications capabilities.
The Government Media Communications Manual has been developed by a team of prominent experts. It includes detailed guidelines on all media related activities such as media inquiries, key messages, media briefings, press releases and newsletters, among others.
HE Mohammed Abdullah Al Gergawi, Minister of Cabinet Affairs said: "The manual is an integral element of the Government Communications Strategy endorsed recently by the Cabinet. Designed to match best international practices, the government media communications manual will ensure optimum transparency and accuracy of information on government initiatives, policies, and services".
Issued for the first time in the UAE, the manual will include clear definitions of roles and responsibilities of communication departments across the UAE ministries and federal authorities.
It will be an important reference for all government day-to-day media communications activities, leading to enhanced interaction between the government entities, the media and the public.
Her Excellency Naglaa Al Awar, Secretary General of the Cabinet, as well as other senior officials representing all UAE ministries and federal authorities, witnessed the launch of the Government Media Communications Manual at a workshop organised by the Cabinet Secretariat General in Raffles Hotel, Dubai.
H.E. Al Gargawi added: "The UAE Government Communications Strategy also includes a series of guidelines, workshops and training programmes that will be carried out according to the agreed timelines. The strategy aims to fulfill the leadership's vision towards enhancing the government's communications competencies and positioning the UAE among the leading nations in government communications."
During the workshop, the role of the Government Communications Office has been reviewed, along with the key media
responsibilities of communications teams across the federal government.
In additions, the contents of the communications manual has been briefly explained with special attention to the standard media operating procedures, development of media messages, press releases, press conferences, newsletters among other media tools, all of which guaranteeing smooth and effective communication between government entities and their audiences.
Representatives of all federal authorities will come together for a second workshop, organized by the Cabinet Secretariat General on 12 June in Dubai, to review the key components of the Government Media Communications Manual for ensuring the timely and accurate implementation of the guidelines.

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