Hidden advertising of alcohol, tobacco in cinema should be banned

MOSCOW, January 11 (Itar-Tass) -- The hidden advertising of alcohol
and tobacco products in cinema should be banned, the chief of the Russian
consumer rights watchdog (Rospotrebnadzor) Gennady Onishchenko proposed.
"For this the legislation should not be amended, a corporative agreement
in the movie industry will be enough," he said in an interview on the Echo
of Moscow radio station on Sunday.
The chief state sanitary doctor is concerned over the tendency that
"the youth follows the example of the positive movie hero, who is fighting
with bandits, but is drinking alcohol."
"Let the negative hero be drinking - he already evokes disgust by his
role. He is not sympathetic for the young people," Onishchenko believes.
"If the cinema community makes it a rule not to do it, no laws will be
needed," Onishchenko underlined.
-0-baz