The Tsagaan sar or the White Month which has been celebrated by mongolians for centuries comes on 11th of February in this year. During this biggest celebration, the Mongolians treat old people relatives and guests with traditional delicious food and give presents to each other.
They not only widely celebrate it but also spend quite a bit of money for. During this celbration, sales of the imported goods are greatly increased. But in recent years, setting the table with the national products and giving the products of national enterprises as a gift have been largely welcomed by all the mongolians.
Every month the new Cabinet organizes a meeting as named ''Let's resolve for reforms -222'. For this time, in January, the meeting was held under the topic ''White Month's presents'' in which the national manufacturers have participated to introduce their products. During the event, the Prime Minister N. Altankhuyag has appealed all the people to support the national producers.
In recent years, the people has begun to prefer to buy the national products during various celebrations held in Mongolia where the small and medium sized enterprises have experienced a big growth. Now, both domestic and foreign customers are largely interested in buying the products which are made of the raw materials such as the skin, felt, wool and cashmere. The government which is paying greater attention to the national industry has appealed to use widely these kinds of products.
It is estimated that the mongolians spend about 100 billion tugrugs on foreign commodities during only the White Month. It can bring us large economic benefits if we can spend such a large amount of money on buying national products during only this celebration.