Agrobazaar Malaysia To Run State Plating Promotion Until June

By Massita Ahmad SINGAPORE, March 16 (Bernama) -- Agrobazaar Malaysia here will run its state plating initiative until June this year. The event is geared towards promoting the signature food and products of individual states and the Agrobazaar is an entity owned by the Federal Agricultural Marketing Authority (Fama). It serves as a competitive marketing channel as well as a sales and promotion centre for agro-based industry products. Agrobazaar Malaysia was officially opened on Aug 27, 2014 by Prime Minister Najib Razak and his Singapore counterpart Lee Hsien Loong. Located in Sultan Gate off Beach Road, it is open every Monday to Sunday, from 10 am to 10 pm. Agrobazaar's Assistant Manager Anisah Amin told Bernama that Malaysia's east coast state of Kelantan will have two weeks from March 18 to promote its brands. "Malaysian states of Sabah, Melaka and Selangor are the next to promote the 'best they have' at the Top Roof Restaurant of Agrobazaar. "The aim of the promotion is to create awareness for the traditional food of the different states and products made by Small Medium Enterprises under Fama," she said. According to Anisah, the food and products promotion also gives an opportunity for customers to win holidays to the states concerned. "Sarawak (an east Malaysian state) has just successfully done the plating. It was a collaboration with the Malaysian Fisheries Development Authority Sarawak and the Entrepreneurs and Halal Hub Unit," she said. --BERNAMA