HDC, MATRADE To Showcase Malaysia's Capabilities In Halal Ecosystem at Halal Cluster Week

KUALA LUMPUR, Nov 16 (Bernama) -- The Halal Development Corporation Bhd (HDC) and the Malaysia External Trade and Development Corporation (MATRADE) will be showcasing Malaysia’s extensive capabilities in managing a global halal ecosystem at the Halal Cluster Week from Nov 14 to Nov 20, 2021. In a joint statement, the agencies under the Malaysian Ministry of International Trade and Industry (MITI) said the event would take place at the Malaysia Pavilion in Dubai, in conjunction with the ongoing World Expo 2020 Dubai in the United Arab Emirates (UAE). They said the event would simultaneously attract global players to use Malaysia as a viable hub for the production of halal products and services. HDC said at the Halal Cluster Week, it would be organising daily thought leadership and pocket talks sessions, networking engagements and business meeting sessions throughout the five-day business mission to drive investor interest, raise awareness and initiate potential partnerships and collaborations. “The Halal Cluster Week in Dubai is an opportunity for us to increase global awareness of Malaysia’s capabilities in halal production and promotion, be it for halal funding with Islamic finance, or for halal integrity and traceability in the logistic industry which is today one of the key sectors that are ripe for further development and investment,” HDC chief executive officer (CEO) Hairol Ariffein Sahari said. HDC will be showcasing its recently launched Halal Integrated Platform (HIP) by bringing 100 companies virtually via its Digital Augmented Reality Showcase of Halal Malaysia (DASH) platform, enabling local Halal SMEs to showcase their products and services interactively via Augmented Reality (AR) in 2D, 3D and video formats seamlessly worldwide. HDC will also be announcing several international collaborations throughout the week, including a memorandum of understanding (MoU) between HDC and the Chartered Institute Logistics and Transport (CILT) International, which will culminate in the development of the Halal Supply Chain Management System (HSCMS). Hairol said the comprehensive HSCMS would cover both system and module developments as well as halal training programmes to 36 CILT country offices worldwide and the development of halal talent and experts. “We are expecting a significant increase in Halal trade within the logistic industry with this partnership,” he said. The CILT International, through the CILT Malaysia, identified HDC as a stepping stone to embark on Halal businesses and elevate the talents, increase the Halal trade and investment for the enabler framework for the Halal supply chain. Meanwhile, Matrade would be organising business matching sessions via the Export Acceleration Mission (EAM) on Digital Halal Ecosystem, where a total of 19 Small and Medium Enterprises (SMEs) from Malaysia will be physically showcasing and offering various halal products and services for the global marketplace. -- BERNAMA