Malaysia To Change Negative Perceptions Of Palm Oil In France - Envoy

KUALA LUMPUR, Sept 7 (Bernama) -- Malaysia strives to change negative perceptions and incorrect views of palm oil in France. Malaysian Ambassador to France Ibrahim Abdullah said the success in gaining consumer acceptance of palm oil would mean messages from politicians would have to be tailored accordingly. In an article issued by the Embassy of Malaysia in Paris, Ibrahim said with open, cordial and long-term engagements with French politicians, officials, and the grassroots, Malaysia hopes to be able to rebalance the conversation. "Even though engagements with politicians and officials are important, emphasis should also be given towards winning the hearts and minds of consumers. "Since politicians are usually expected to represent the preferences of their constituents, the former will change their message to entice the latter," he said. Ibrahim pointed out that in preparation for future challenges, it would be paramount for all Malaysian agencies to continue existing cooperation so that the truth about the palm oil industry in Malaysia could be championed. "Moving forward, all opportunities for Malaysia to articulate our position on palm oil and the importance of the issue to us have to be explored. "Building on the positive momentum we have been able to generate, it would be worth considering looking into platforms such as public awareness campaigns to reach out and sensitise consumers of all ages to the positive social, environmental, and health impact of palm oil," he said. In this outreach programme, Ibrahim said it would be worthwhile to pursue approaches that resonate with younger audiences who are ready to form their opinion on the benefits of palm oil. Ibrahim said Malaysia is also committed to the sustainability initiative and sustainable development goals in accordance with its commitments as global citizens. "Often overlooked, the definition of sustainability should encompass the well-being of the vulnerable sections of society," he said. In anticipation of the possibility of the palm oil tax to be revisited in the upcoming Finance Bill by the French government, Malaysian Plantation Industries and Commodities Minister Mah Siew Keong, arrived in Paris on Tuesday for a three-day visit. Ibrahim said during the series of meetings that have been arranged, Mah intends to provide updates on the Malaysian palm oil industry, as well as drum up support and recognition for the progress made without needing to be nudged on the path of maintaining the country's commitments in the industry. "The danger to palm oil has not passed and we at the mission level, working hand in glove with the minister and relevant agencies, will remain vigilant in ensuring that the (French) tax on palm oil will not materialise as it could be the beginning of a slippery slope that leads to a negative contagion effect when it spreads to other EU (European Union) member states," he said. It is the government's priority to continue to monitor developments in Europe vis-à-vis imposition of taxes on our commodities that may affect the livelihood of Malaysians," he said. --BERNAMA