Malaysia: Perodua Bezza Debuts In Sri Lanka

KUALA LUMPUR, June 7 (Bernama) – The Bezza 1.0L (automatic transmission) made its debut in Sri Lanka yesterday at a launch organised by Perusahaan Otomobil Kedua Sdn Bhd’s (Perodua) official distributor, Unimo Enterprises Ltd. Perodua said in a statement that Sri Lanka is the largest export market for the Perodua brand and 14,000 units have been sold between 1997 and 2017 (as at end May). Currently, Unimo imports the Perodua Axia, which sold 1, 400 units last year and now the Bezza. Perodua President/Chief Executive Officer Dr Aminar Rashid Salleh said Perodua is still relatively small in Sri Lanka, but the automotive company sees a lot of potential as the country’s economy expands. “Starting this year, we are seriously looking at further expanding our current export markets and studying new ones, as we work to realise our vision of becoming a regional player,” he added. Since 1997, Perodua exported five models to Sri Lanka, namely the Perodua Kancil, Kenari, Kelisa, Viva and Bezza. The Perodua Bezza 1.0L (automatic transmission) is priced at 3.69 million Sri Lankan Rupees (RM103, 162.29). “Since starting our export programme, we have exported 75,000 vehicles. At its height, we exported to 21 different countries,” Aminar said. Perodua, established in 1993, is a joint venture company between Malaysian and Japanese partners. -- BERNAMA