Malaysian Companies Secure Potential Sales Of US$22.62 Million At PLMA 2017

KUALA LUMPUR, May 29 (Bernama) -- Nine Malaysian companies secured potential sales of US$22.62 million (RM96.58 million) at the World of Private Label International Trade Show (PLMA) 2017, a 43 per cent increase compared to the RM67.63 million generated by 10 small and medium enterprises (SMEs) last year. Held in Amsterdam, the Netherlands from May 16-17, Malaysia’s participation in the PLMA 2017 was spearheaded by the Malaysia External Trade Development Corporation (MATRADE). Housed under the non-food category, the Malaysian companies promoted their home cleaning and furnishing, household and personal care products, among others at the event. They also took the opportunity to meet with potential buyers from the Netherlands, Belgium and Turkey, said MATRADE Lifestyle Unit Director, Abu Bakar Yusof. According to MATRADE, the market share for retailer brands had increased in 13 of the 20 countries in Europe. The continuing growth in demand for retailer’s brands in Europe shows the market’s huge potential for Malaysian manufacturers to tap into. The PLMA is a highly recognised retail trade fair in Europe where buyers and retailers congregate to source for private label goods for supermarkets and department stores from all over the world. -- BERNAMA